Comments on: Have you indentified your employees as a key target audience?

By: DebbieNorris

DebbieNorris — Sat, 25 Apr 2009 04:56:14 +0000

Thought-provoking post. And you’re right… The difference between top-down messaging and real dialog is more than semantic in nature.

By: Jacques

Jacques — Mon, 23 Feb 2009 18:19:15 +0000

I have never really looked at it that way. Thanks for the share and keep it up

By: Mark True | Brand Warrior

Mark True | Brand Warrior — Fri, 20 Feb 2009 03:52:36 +0000

Ditto Ed’s comment.

We see it all the time, too. When you skip over the employees, you have no chance to make an authentic brand because they have no clue how to live out the brand.

By: Ed Roach

Ed Roach — Wed, 18 Feb 2009 02:49:47 +0000

Bill, I feel that organizational communications are sadly lacking in many companies. In the facilitating of my branding process, this issue results in a major disconnect between management and employees. The result being: The rumor mill is the main source of information.

And THAT damages the brand. It’s being eaten away from the inside. (Maybe it was the inspiration for the Alien movie)