The following table represents the results so far from our mass Press Release Distribution exercise after 14 days

Please see Maxys Blog Entry (couldn’t paste table here)
http://www.maxys.com.au/98-FREE-Press-Release-Service-Comparison.html

Observations:
Want Clicks – pay.

An interesting point: Some of these services automatically syndicate their content to other websites = more articles in Google/ search engines. We will run a further analysis later to see which sites this content comes from and the number of links and new customers these derivative sites bring in.

Next steps

We have some new announcements coming up in the next few weeks. I’ll then run this process again spreading the budget over a wider sample and look to include PRWEB and others in the analysis.

Scott – Thanks for sharing these points, professional writers can use words better than most of us. Plus like you said, we can then spend more time getting our message out there instead of fretting over writing, I know for me I can take a long time with my writing.

Noob – You are most welcome! There’s lots more to come.

Step by Step – Glad you found some that you didn’t know about.

Scott – Awesome! I look forward to hearing your results.

Thanks everyone for sharing your thoughts on this!

I’ve just submitted a professionally written release to nearly each of the websites listed – I’ll let you know the results and feedback.

An excellent tip on writing a press release. Thanks, Vera!

The only thing I’d add is if you are time poor then using a professional writer gets a far greater return on marketing investment and time but you need to be selective in your writer. They tend to be distant enough from the business therefore more objective and like a new reader reading your article.

In terms of performance we found a 10:1 difference when articles were professionally written by a writer who fully understood our market and the needs of their peers – publishers and other journalists. The key was a good clear marketing brief.

If you use the article above to draft your brief for your writer you can then spend more time making sure the marketing message is what you want to say and more time on getting the message out there.