Comments on: Are You Gettin’ Any? I Can Help.

By: Ed Roach

Ed Roach — Sat, 04 Sep 2010 00:01:56 +0000

Vernon,

I guess you can’t control what people say, just remember to take the high road. Perhaps you should redo the flyers and use package price cleaning:

BASIC CLEANING PACKAGE (List what they get service wise)- ONLY $00.00

PREMIUM SCOTCH GUARD PACKAGE (List “Basic” plus what additional service they get) ONLY $00.00 MORE

You should tell the benefits of why the premium package is so much better for the life and wear of their carpet – in other words – what’s in it for them.

Don’t worry about the nay sayers, they’re a waste of your time and energy.

By: vernon

vernon — Fri, 03 Sep 2010 21:49:13 +0000

Yes but guys who cannot sell in my business which one of them is carpet cleaning, call what I do as bait and switch

Google bait and switch carpet cleaning, let me know what you find

By: Ed Roach

Ed Roach — Sat, 28 Aug 2010 04:17:22 +0000

What you did Vernon is upselling. Nothing wrong with that. Bait and switch is purposely misleading someone. Advertise a flat screen TV for $25.00 – when they get to the store they only find $200.00 TV’s – the truth is they never had TV’s for $25.00 – bait and switch.

BIG difference from what you did. If they wanted to, they could still get the cheap carpet cleaning without having to buy the Scotchguard.

By: vernon

vernon — Sun, 22 Aug 2010 21:47:01 +0000

I used so called bait and switch, but I called it upselling, used to give out cheap carpet cleaning leaflets at cheap prices then upsell scotchguard, some people how could not upsell called it bait and switch. Which is it??

By: Ed Roach

Ed Roach — Tue, 12 Aug 2008 12:05:36 +0000

Limited quantities becomes unethical if it is not true, but just a come-on to increase traffic immediately. Take the iPhone – it was truly limited in it’s first release in the States. So it could be stated as true. But showing up at a store who are instantly sold out only to discover they only had one or two to begin with – stretches credibility. You only do your brand harm.

As JR said – you only need one turned off customer. How many others did they tell of that businesses practices. What does it say of their brand values?

Thanks for your view point.

By: AndreyM

AndreyM — Tue, 12 Aug 2008 06:32:39 +0000

Sometimes I use such method as limited quantities, but very seldom!

By: Step-by-Step Internet Marketing Strategies

Step-by-Step Internet Marketing Strategies — Tue, 12 Aug 2008 06:03:00 +0000

You are so right, and only one such type bait and switch is enough to turn away a customer!
JR

By: Ed Roach

Ed Roach — Tue, 12 Aug 2008 00:07:59 +0000

Glad you liked the article guys. As Kevin states it’s common place – a sad statement really. It just makes it harder for honest professionals to ply their trade online. These snake oil salesmen oughta be run outta town on a rail – like in the wild west days. I just shake my head every time i come across another one.

Cory – I was at your blog – love the talk to 10 people about your business technique. Nice idea.

By: SmallBlogging

SmallBlogging — Mon, 11 Aug 2008 20:58:18 +0000

Great article. Bait and Switch is used everywhere on the web and has become incredibly common with the rise of blogging.

Thanks for the insight.

Kevin
SmallBlogging.com

By: Cory Garrison

Cory Garrison — Mon, 11 Aug 2008 18:40:43 +0000

Sage advice Mr. Roach. As a fairly new blogger, I’m always looking for ways to improve and be more valuable. The last thing I want to do it try to pull the wool over someones eyes! I’ll certainly be conscious of my whatever I’m promising. Thanks!

Cory Garrison