Lights, Camera…Sales?
Written by Drew McLellan
on August 28th, 2008 / 6 Comments / Print this
There are many ways to deliver a marketing message. One that is often overlooked or erroneously dismissed as being too expensive is producing a video. YouTube has changed some perceptions in that arena but not so much in the marketing field.
In reality, the return on the investment can be significant, even if you get a top notch professional to shoot your video. Some of the advantages are:
~ Delivers the intimacy of extended one-to-one communication.
~ Compared to TV ads, non-interruptive.
~ Allows three-dimensional views of products, show a product in use or a service provider in action.
~ With music, action and color, generates emotional impact.
~ Can bring your employees and their passion for your business to life.
~ Can be combined with CD, DVD, or streaming video technology to translate to an easy direct mail piece or web page content.
~ Is a powerful storytelling medium.
Wondering where you can use your video? Your lobby. Your website. Your e-mail campaign. Your annual meeting. Staff recruitment. New business pitches. And that’s just the beginning.
About Drew McLellan
Drew McLellan gets branding and marketing and he desperately wants you to get it too.
So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers.
Drew has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Young and Rubicam’s CMF&Z, Drew created McLellan Marketing Group in 1995.
Considered a national branding expert, Drew is a highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter’s eighth grade class.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, SkiDoo and a wide array of others.
When he’s not out preaching the good word of marketing & branding at work and on his blog Drew’s Marketing Minute, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.
Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.
Shoot Drew an e-mail.
Subscribe to Drew's RSS feed here.
6 Comments to “Lights, Camera…Sales?”
August 28th, 2008
8:51 am
This is a great post. The potential of video is huge for small businesses and the marketing benefits list is even larger. It’s really an area that all businesses should at least take a look at.
August 29th, 2008
8:06 pm
Drew,
A fine post on video - video does sell and capture more attention. Incorporating on in blogs, along with podcast, will give you an edge over your competition.
Cheers!
August 29th, 2008
8:23 pm
I’ve heard a picture is worth a thousand words! I’ve noticed in a lot of ads, pic moving, words still on screen, pic still words moving..It’s eye catching, and stirs the mind to think.I always catch myself reading as words in motion, guess it’s the curiosity thing and not wanting to miss anything, being where the action is, as soon as I saw the girl with the camera I wanted to know what your article was all about. Great post!
September 1st, 2008
1:04 pm
Good post.
Video, like copy and photography, has to be well produced and entertaining/ engaging to cut through our message filters - to get Attention, maintain Interest, create Desire and then eventually Action (AIDA).
Use web video to add personality to your website but don’t try and create a feature film
Use the 30 second TV ad as an example - video has the ability to effectively communicate pages of wordy web text into short sharp messages.
A good script and higher production qualities generates higher return on your marketing investment. Roughly 80 words = 30 seconds.
One extra note: Internet video does not have to be limited to the box. Think outside the square. Transparent video layers such as CLIVE allows you to add video to any part of your website.
Regards
Scott
September 8th, 2008
6:29 pm
Is true the video work well becouse 80% of the peoples just look the pictures and never read some article or any text.
September 29th, 2008
6:46 am
[...] Business Branding blog points out, there are a ton of uses for video in business — viral campaigns online, on website, within a Vlog (video blog), testimonials, product [...]
Leave a Comment or a Question