Comments on: Lights, Camera…Sales? http://www.smallbusinessbranding.com/1036/lights-camerasales/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Video How-To and Video Marketing Basics http://www.smallbusinessbranding.com/1036/lights-camerasales/comment-page-1/#comment-230132 Video How-To and Video Marketing Basics Mon, 29 Sep 2008 13:46:13 +0000 http://www.smallbusinessbranding.com/?p=1036#comment-230132 [...] Business Branding blog points out, there are a ton of uses for video in business — viral campaigns online, on website, within a Vlog (video blog), testimonials, product [...] [...] Business Branding blog points out, there are a ton of uses for video in business — viral campaigns online, on website, within a Vlog (video blog), testimonials, product [...]

]]> By: webandrank http://www.smallbusinessbranding.com/1036/lights-camerasales/comment-page-1/#comment-225233 webandrank Tue, 09 Sep 2008 01:29:19 +0000 http://www.smallbusinessbranding.com/?p=1036#comment-225233 Is true the video work well becouse 80% of the peoples just look the pictures and never read some article or any text. Is true the video work well becouse 80% of the peoples just look the pictures and never read some article or any text.

]]> By: Scott Maxworthy http://www.smallbusinessbranding.com/1036/lights-camerasales/comment-page-1/#comment-222359 Scott Maxworthy Mon, 01 Sep 2008 20:04:11 +0000 http://www.smallbusinessbranding.com/?p=1036#comment-222359 Good post. Video, like copy and photography, has to be well produced and entertaining/ engaging to cut through our message filters - to get Attention, maintain Interest, create Desire and then eventually Action (AIDA). Use web video to add personality to your website but don't try and create a feature film Use the 30 second TV ad as an example - video has the ability to effectively communicate pages of wordy web text into short sharp messages. A good script and higher production qualities generates higher return on your marketing investment. Roughly 80 words = 30 seconds. One extra note: Internet video does not have to be limited to the box. Think outside the square. Transparent video layers such as CLIVE allows you to add video to any part of your website. Regards Scott Good post.

Video, like copy and photography, has to be well produced and entertaining/ engaging to cut through our message filters – to get Attention, maintain Interest, create Desire and then eventually Action (AIDA).

Use web video to add personality to your website but don’t try and create a feature film

Use the 30 second TV ad as an example – video has the ability to effectively communicate pages of wordy web text into short sharp messages.

A good script and higher production qualities generates higher return on your marketing investment. Roughly 80 words = 30 seconds.

One extra note: Internet video does not have to be limited to the box. Think outside the square. Transparent video layers such as CLIVE allows you to add video to any part of your website.

Regards
Scott

]]> By: Karlla http://www.smallbusinessbranding.com/1036/lights-camerasales/comment-page-1/#comment-220997 Karlla Sat, 30 Aug 2008 03:23:25 +0000 http://www.smallbusinessbranding.com/?p=1036#comment-220997 I've heard a picture is worth a thousand words! I've noticed in a lot of ads, pic moving, words still on screen, pic still words moving..It's eye catching, and stirs the mind to think.I always catch myself reading as words in motion, guess it's the curiosity thing and not wanting to miss anything, being where the action is, as soon as I saw the girl with the camera I wanted to know what your article was all about. Great post! I’ve heard a picture is worth a thousand words! I’ve noticed in a lot of ads, pic moving, words still on screen, pic still words moving..It’s eye catching, and stirs the mind to think.I always catch myself reading as words in motion, guess it’s the curiosity thing and not wanting to miss anything, being where the action is, as soon as I saw the girl with the camera I wanted to know what your article was all about. Great post!

]]> By: Noobpreneur http://www.smallbusinessbranding.com/1036/lights-camerasales/comment-page-1/#comment-220989 Noobpreneur Sat, 30 Aug 2008 03:06:12 +0000 http://www.smallbusinessbranding.com/?p=1036#comment-220989 Drew, A fine post on video - video does sell and capture more attention. Incorporating on in blogs, along with podcast, will give you an edge over your competition. Cheers! Drew,

A fine post on video – video does sell and capture more attention. Incorporating on in blogs, along with podcast, will give you an edge over your competition.

Cheers!

]]> By: Maria Reyes-McDavis http://www.smallbusinessbranding.com/1036/lights-camerasales/comment-page-1/#comment-220430 Maria Reyes-McDavis Thu, 28 Aug 2008 15:51:05 +0000 http://www.smallbusinessbranding.com/?p=1036#comment-220430 This is a great post. The potential of video is huge for small businesses and the marketing benefits list is even larger. It's really an area that all businesses should at least take a look at. This is a great post. The potential of video is huge for small businesses and the marketing benefits list is even larger. It’s really an area that all businesses should at least take a look at.

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