Comments on: Good Branding Requires Great Business Etiquette

By: dthecard

dthecard — Thu, 03 Dec 2009 09:18:43 +0000

i have an experience, some company that still develop their product make a branding embedded with their leader. It is a kind of strange for me in marketing era, but it flows nice, the client comes and satisfied with brand embedded-person. But, after this company build its brand and could shows their advantage, this strategy getting reduce. Thanks for giving me a thoughts. Business Etiquette for profit

By: Bud Bilanich

Bud Bilanich — Mon, 06 Oct 2008 17:04:25 +0000

Christine:

This is a great post. You hit on two ideas that I discuss in my latest book, “Straight Talk for Success.” The ability to create positive personal impact is one of the keys to success that I discuss in the book. You create positive personal impact by doing three things: 1) developing and nurturing your personal brand; 2) dressing for success; and 3) knowing and following the basic rules of etiquette.

While you are focusing on the importance of etiquette to a business brand in your post, you’ve hit on two of the three things that I think is necessary for creating positive personal impact, a key to career and life success.

I love how our ideas converge.

Bud Bilanich
The Common Sense Guy
http://www.SuccessCommonSense.com

By: Friday Favorites: Sept. 29-Oct. 3 « The Transfer…

Friday Favorites: Sept. 29-Oct. 3 « The Transfer… — Fri, 03 Oct 2008 14:28:47 +0000

[...] Good Branding Requires Great Business Etiquette- Wow! Two great service marketing posts on a Monday morning! Sounds like a promising week. This post at Small Business Branding uses blog-poster, Christine Buske’s personal experience to drive home the point that integrity in customer service explicitly contributes to positioning and branding. I love her concluding comment: “Although you may think customer service is not part of your brand, it actually should be.” Exactly! [...]

By: Ed Roach

Ed Roach — Mon, 29 Sep 2008 12:59:54 +0000

Of course what it does do is open up an opportunity for their competition if they are savvy enough to grasp it.

By: Christine

Christine — Mon, 29 Sep 2008 02:20:41 +0000

Thanks Ed, it is an unfortunate experience. I think it is mostly brought on by inconsistent internal messages within the corporation, and the fact that these businesses are so massive doesn’t help. It does serve as an example of how small businesses should stick to their promises, to employees and to customers. Let’s not be like the phone company!

By: Ed Roach

Ed Roach — Mon, 29 Sep 2008 02:17:47 +0000

All excellent points Christine. Customer service is typically reflected in your brand values.
I think we all saw our selves in your recent experience.