Comments on: How To Resist The Dark-Side Of The Economy. http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 7 Strategies to Conquer the Falling Sky « The 80/20 Blog http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/comment-page-1/#comment-234068 7 Strategies to Conquer the Falling Sky « The 80/20 Blog Thu, 16 Oct 2008 19:53:28 +0000 http://www.smallbusinessbranding.com/?p=1057#comment-234068 [...] Read Ed Roach’s piece on managing your brand with maximum impact during an economic downturn. Give “honor to whom honor is due.” (Rom 13:7); His advice [...] [...] Read Ed Roach’s piece on managing your brand with maximum impact during an economic downturn. Give “honor to whom honor is due.” (Rom 13:7); His advice [...]

]]> By: Now Is Not the Time To Sacrifice Your Brand « Promote Your Small Business http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/comment-page-1/#comment-233762 Now Is Not the Time To Sacrifice Your Brand « Promote Your Small Business Wed, 15 Oct 2008 00:07:02 +0000 http://www.smallbusinessbranding.com/?p=1057#comment-233762 [...] who isn’t panicked by a downturn. Now Ed Roach of Small Business Branding has a timely piece on standing up to the temptation of cutting things that make the difference for your brand during [...] [...] who isn’t panicked by a downturn. Now Ed Roach of Small Business Branding has a timely piece on standing up to the temptation of cutting things that make the difference for your brand during [...]

]]> By: Branding: As Much For The Bad Times As For The Good | Big Promotions Blog http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/comment-page-1/#comment-233748 Branding: As Much For The Bad Times As For The Good | Big Promotions Blog Tue, 14 Oct 2008 22:41:06 +0000 http://www.smallbusinessbranding.com/?p=1057#comment-233748 [...] who isn’t panicked by a downturn. Now Ed Roach of Small Business Branding has a timely piece on standing up to the temptation of cutting things that make the difference for your brand during [...] [...] who isn’t panicked by a downturn. Now Ed Roach of Small Business Branding has a timely piece on standing up to the temptation of cutting things that make the difference for your brand during [...]

]]> By: Ed Roach http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/comment-page-1/#comment-233592 Ed Roach Tue, 14 Oct 2008 01:00:29 +0000 http://www.smallbusinessbranding.com/?p=1057#comment-233592 It's the same negative mindset, when people tell you endless reasons why they can't do something rather than considering how they CAN do it. We are our own worst enemies - who coined that anyway? It’s the same negative mindset, when people tell you endless reasons why they can’t do something rather than considering how they CAN do it. We are our own worst enemies – who coined that anyway?

]]> By: Noobpreneur http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/comment-page-1/#comment-233522 Noobpreneur Mon, 13 Oct 2008 18:54:21 +0000 http://www.smallbusinessbranding.com/?p=1057#comment-233522 Ed, Plain truth... worrying about the economy will only let your business slide to plunge into recession-ridden business network :) Indeed, it's all about resilience... and mindset. If you think you can't, well, you can't! On contrary, if you think you can ace the economy, you will! Cheers! Ed,

Plain truth… worrying about the economy will only let your business slide to plunge into recession-ridden business network :)

Indeed, it’s all about resilience… and mindset. If you think you can’t, well, you can’t! On contrary, if you think you can ace the economy, you will!

Cheers!

]]> By: Ed Roach http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/comment-page-1/#comment-232364 Ed Roach Wed, 08 Oct 2008 19:45:46 +0000 http://www.smallbusinessbranding.com/?p=1057#comment-232364 Let's face it, the smart ones get it the rest follow. Let’s face it, the smart ones get it the rest follow.

]]> By: Andee Sellman, One Sherpa http://www.smallbusinessbranding.com/1057/how-to-resist-the-dark-side-of-the-economy/comment-page-1/#comment-232298 Andee Sellman, One Sherpa Wed, 08 Oct 2008 12:06:10 +0000 http://www.smallbusinessbranding.com/?p=1057#comment-232298 Hi Ed, Great comments as usual. Coming out of a finance background it is easy to take a slash and burn attitude in tougher times. However, at the end of the day, it is the brand that you'll be remembered for and if it is highly compromised by slashing and cutting corners then it will be remembered for all the wrong reasons! Sometimes I think my compatriots become short sighted and have very short memories. I know that I have one client today because we recommended to keep investing marketing dollars to supoort his brand even though the business was not travelling that well. Now we are seeing the benefit oif that further down the track but at the time it took some guts to stick to our guns and believe things would turn around. Hi Ed,
Great comments as usual.
Coming out of a finance background it is easy to take a slash and burn attitude in tougher times. However, at the end of the day, it is the brand that you’ll be remembered for and if it is highly compromised by slashing and cutting corners then it will be remembered for all the wrong reasons!
Sometimes I think my compatriots become short sighted and have very short memories.
I know that I have one client today because we recommended to keep investing marketing dollars to supoort his brand even though the business was not travelling that well. Now we are seeing the benefit oif that further down the track but at the time it took some guts to stick to our guns and believe things would turn around.

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