For the past several months I’ve been intrigued by the concept of mobile advertising. I wanted to know how 
it worked and why would anyone call up an ad? I immediately bought the domain “www.thebrandingexperts” (view this on a Blackberry). The way I look at it is, mobile media is another great avenue to deliver your quality content. I picture my audience sitting in airports, hotel rooms etc. reading information delivered to their Blackberrys from The Branding Experts. My first offering is my current FREE newsletter, “Useful Information #53.” One of the nice things about mobile promotion is that you can have email links as well as phone links. Immediate contact, without looking up a number. Think about the convenience – you can send your clients to a department menu with direct phone links to relevant officers. You can link to other great mobile tools appearing with regularity as this medium discovers itself.
The beauty of mobile design is that there is no zooming to see a web page as the site is designed specifically to be viewed on your smart phone. Picture this: Up comes your brand image followed by a menu. Clicking on any of the topics brings up that story. The text is a perfect size for reading. You just scroll through the content. Hyper-links are spread through out, similar to computer based websites. It couldn’t be any simpler. Tie in audio and video and you can find yourself delivering some pretty potent content.
From a design perspective, it is still relatively rudementary. It reminds me of the beginnings of the commercial web, when we were all designing to Mosaic. There are no standards yet, so you essentially have to pick your mobile device of choice. I went with the #1 business smart phone – Blackberry. From my view point – any media that puts my brand message directly in the hands of a prospective customer is a great thing that I want to take advantage of. Drop me a line if your interested in some assistance in building your mobile presence.
It’s pretty powerful.mobi!
