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	<title>Comments on: Don&#8217;t Let Your Enthusiasm Fizzle Out</title>
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	<link>http://www.smallbusinessbranding.com/1119/dont-let-your-enthusiasm-fizzle-out/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: Mark True &#124; Brand Warrior</title>
		<link>http://www.smallbusinessbranding.com/1119/dont-let-your-enthusiasm-fizzle-out/comment-page-1/#comment-247241</link>
		<dc:creator>Mark True &#124; Brand Warrior</dc:creator>
		<pubDate>Sat, 27 Dec 2008 05:41:37 +0000</pubDate>
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		<description>I&#039;d also suggest that a solid brand statement be formed with careful and candid consideration. Then, use it to drive every business decision.

It&#039;s more than a mission or vision...it&#039;s a foundation that supports your business, drives your passion and reminds you why you do what you do, every day. James Gregory said it best in his book Marketing Corporate Image: &quot;(Brand) is a declaration of who we are, what we believe, and why you should put your faith in our company.”

Once you&#039;ve made that declaration, the rest is easier. You don&#039;t have to wake up in the morning and wonder &quot;what am I going to do today?&quot; You simply know it....you know why you&#039;re there and how you&#039;re going to act. 

Embracing your brand reduces stress and gives purpose to everything you do. 

-Mark True &#124; Brand Warrior</description>
		<content:encoded><![CDATA[<p>I&#8217;d also suggest that a solid brand statement be formed with careful and candid consideration. Then, use it to drive every business decision.</p>
<p>It&#8217;s more than a mission or vision&#8230;it&#8217;s a foundation that supports your business, drives your passion and reminds you why you do what you do, every day. James Gregory said it best in his book Marketing Corporate Image: &#8220;(Brand) is a declaration of who we are, what we believe, and why you should put your faith in our company.”</p>
<p>Once you&#8217;ve made that declaration, the rest is easier. You don&#8217;t have to wake up in the morning and wonder &#8220;what am I going to do today?&#8221; You simply know it&#8230;.you know why you&#8217;re there and how you&#8217;re going to act. </p>
<p>Embracing your brand reduces stress and gives purpose to everything you do. </p>
<p>-Mark True | Brand Warrior</p>
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		<title>By: Internet Marketing</title>
		<link>http://www.smallbusinessbranding.com/1119/dont-let-your-enthusiasm-fizzle-out/comment-page-1/#comment-246862</link>
		<dc:creator>Internet Marketing</dc:creator>
		<pubDate>Thu, 25 Dec 2008 05:52:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1119#comment-246862</guid>
		<description>You are totally right. There is no way I would be able to succeed in my online business without a lot of drive and dedication, probably even more so than other biz because you need a lot of discipline and most of that I get from the drive.
Thanks Vera,
JR</description>
		<content:encoded><![CDATA[<p>You are totally right. There is no way I would be able to succeed in my online business without a lot of drive and dedication, probably even more so than other biz because you need a lot of discipline and most of that I get from the drive.<br />
Thanks Vera,<br />
JR</p>
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		<title>By: Vera Raposo</title>
		<link>http://www.smallbusinessbranding.com/1119/dont-let-your-enthusiasm-fizzle-out/comment-page-1/#comment-245860</link>
		<dc:creator>Vera Raposo</dc:creator>
		<pubDate>Sun, 21 Dec 2008 05:43:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1119#comment-245860</guid>
		<description>Resources &amp; Tom  - thanks for the feedback and tips!

Noob - I think most business owners don&#039;t want to give up the control so it&#039;s harder to delegate. But once you get into a good groove with it, it is amazing.</description>
		<content:encoded><![CDATA[<p>Resources &amp; Tom  &#8211; thanks for the feedback and tips!</p>
<p>Noob &#8211; I think most business owners don&#8217;t want to give up the control so it&#8217;s harder to delegate. But once you get into a good groove with it, it is amazing.</p>
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	<item>
		<title>By: Noobpreneur</title>
		<link>http://www.smallbusinessbranding.com/1119/dont-let-your-enthusiasm-fizzle-out/comment-page-1/#comment-245519</link>
		<dc:creator>Noobpreneur</dc:creator>
		<pubDate>Fri, 19 Dec 2008 09:45:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1119#comment-245519</guid>
		<description>Vera,

&quot;Outsource the tasks that bore or frustrate you&quot; - bingo! THAT&#039;s the solution people often overlook (or because of people are actually having a difficult time delegating?)</description>
		<content:encoded><![CDATA[<p>Vera,</p>
<p>&#8220;Outsource the tasks that bore or frustrate you&#8221; &#8211; bingo! THAT&#8217;s the solution people often overlook (or because of people are actually having a difficult time delegating?)</p>
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	<item>
		<title>By: Tom's Orchid Flowers Help</title>
		<link>http://www.smallbusinessbranding.com/1119/dont-let-your-enthusiasm-fizzle-out/comment-page-1/#comment-245501</link>
		<dc:creator>Tom's Orchid Flowers Help</dc:creator>
		<pubDate>Fri, 19 Dec 2008 07:49:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1119#comment-245501</guid>
		<description>Vera wrote: &quot;Write a mission statement...&quot;
... but keep it short and simple. Make it fit on a post-it so you can put it onto the bathroom mirror.

Vera wrote: &quot;Set goals&quot;
As you mentioned, goal setting is important and the goal should be attainable. Frequent checking if you are still on the right path to fulfill the goal is important, too.</description>
		<content:encoded><![CDATA[<p>Vera wrote: &#8220;Write a mission statement&#8230;&#8221;<br />
&#8230; but keep it short and simple. Make it fit on a post-it so you can put it onto the bathroom mirror.</p>
<p>Vera wrote: &#8220;Set goals&#8221;<br />
As you mentioned, goal setting is important and the goal should be attainable. Frequent checking if you are still on the right path to fulfill the goal is important, too.</p>
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	<item>
		<title>By: http://resourcesandmoney.blogspot.com</title>
		<link>http://www.smallbusinessbranding.com/1119/dont-let-your-enthusiasm-fizzle-out/comment-page-1/#comment-245500</link>
		<dc:creator>http://resourcesandmoney.blogspot.com</dc:creator>
		<pubDate>Fri, 19 Dec 2008 07:45:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1119#comment-245500</guid>
		<description>Setting goals can keep you on track. But your goals should be achievable and you can reach it.</description>
		<content:encoded><![CDATA[<p>Setting goals can keep you on track. But your goals should be achievable and you can reach it.</p>
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