Comments on: Facts Tell but Stories Sell!!–Tell Me A Story

By: Network Marketers are Storytellers

Network Marketers are Storytellers — Thu, 11 Nov 2010 19:05:40 +0000

[...] “Don’t just tell me the facts, tell me a story instead.” Seth Godin is right, facts are boring. Facts are hard to get excited about. I don’t buy a BMW because of the number of its horses. I buy a BMW because of how it makes me feel: alive, free, excited and athletic. Horsepower by itself is just a number, but combined with sporty chairs, heart pounding speakers, cornering like its on rails and its gorgeous sapphire black paint make the car become a lifestyle. They are not lying when they tell me BMW is Joy. BMW is telling a joyeous story that they live and embody in everything they do. Network marketers should and can deliver similarly to BMW. [...]

By: The Blogger Source

The Blogger Source — Wed, 25 Feb 2009 01:52:57 +0000

Stories give people a way to connect. Much like the old war stories my grandfather would tell me.

By: Dean Kennedy

Dean Kennedy — Thu, 15 Jan 2009 12:51:04 +0000

Thanks for a great post!

The story-telling side of persuasion really has my interest lately, on recommendation I’m currently reading Writing For Emotional Impact by Karl Iglesias, soon to be followed by Egri’s Art of Dramatic Writing. Thanks for the list of 20 Master Plots!

By: Five in the Morning 011509 « StickyFigure

Five in the Morning 011509 « StickyFigure — Thu, 15 Jan 2009 11:31:57 +0000

[...] Facts Tell but Stories Sell – Jeff Paro gives us a compact list of 20 typical “plots” around which stories can be built. Found on the Small Business Branding site. [...]

By: Robert Rogers

Robert Rogers — Wed, 14 Jan 2009 18:26:17 +0000

Stories are great at showing what can happen in a business relationship. Thanks for outlining plots because it is so important to be able to adapt your story telling to a specific client or situation.

By: Katie Langston - Small Business Marketing Wizard

Katie Langston - Small Business Marketing Wizard — Wed, 14 Jan 2009 17:42:25 +0000

Jeff,

This is a phenomenal post–and a great resource. I’m going to bookmark your list of the 20 plots for future reference!

In college, I studied writing and theatre. I’ve always been intrigued by the power of story. Now as a marketing consultant and copywriter, I try to use it as much as I can in my business and for my clients. More than almost anything else, story has the power to motivate, inspire, and persuade. Not to get all philosophical , but I think it’s because human beings long to relate to other human beings, and a well-told story does it better than almost anything else.

Thanks for the thought-provoking post.