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January 15, 2009 By

Your Know Your Brand’s Gonna Suffer When:

Could you use 51 flash points to avoid that could negatively impact your brand? If so, check out The Brand Corral. You all know a few things to watch out for, so I’ve punched that up a bit so that you can keep an eye out for these situations that could leave your brand gasping. Here are five to wet your appetite:

You know your brands gonna suffer when:
You look to the competition for inspiration.

You know your brands gonna suffer when:
Your business card looks different than your signage which looks different than your websites.

You know your brands gonna suffer when:
You neglect thanking your customers for their business.

You know your brands gonna suffer when:
Your employees explain who your are differently.

You know your brands gonna suffer when:
The visionary of the company is dwelling on the downside of the economy.

…and 46 more!

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Author: Ed Roach (171 Articles)

For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. I've had the pleasure of developing the brand of the Dar Rapid Transit Authority in Dar es Salaam in Tanzania. A four week project. I am available for speaking engagements and I have authored "The Reluctant Salesperson", an Introvert's Guide to Selling. Contact me if you are looking for practical advice on bringing your corporate brand to the next level. I also have international speaking experience including a recent event in Prague, Czech Republic. I am currently working on a workhop entitled, "Fund It! Brand It! Sell It! to be held in London Ontario on November 16th, 2011. Check it out at www.funditbranditsellit.com I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com

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Ed Roach

Thanks, I appreciate your comments.

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Judy

Thanks for keeping us on track, Ed!

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Mike Collins

There's a lot of wisdom in that list. Its worth printing out and reviewing every once in awhile to make sure you're still on track.

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Steve | trade show displays

hi Ed,
Wow. That's a lot to digest. :)
#2 is huge:
"You know your brand's gonna suffer when: Your sales are riding on price."
I say shoot for the best value, not the cheapest. They are not the same thing!

FYI: I think #51 is missing some words? And #48 may need "You are..." ;)
Excellent list. A lot more points than I could ever have come up with, yet all very true.
~ Steve, Pinnacle Trade Show Displays

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