Comments on: Share what you know

By: Jason Kiesau

Jason Kiesau — Wed, 28 Jan 2009 15:57:55 +0000

Drew,

Thanks for the post.

I have a lot of great experience educationally and professionally. I have people around me with great experience and success affirming my ideas and perspectives, but I have had the hardest time “selling myself”. I could be confidence . . . I could be not wanting to sound like a know it all . . . whatever it is, I know as a business owner this could be the thing that makes me or breaks me.

Great information!

I’ll be reposting this on my site.

Jason

By: Drew McLellan

Drew McLellan — Tue, 27 Jan 2009 13:44:58 +0000

IMS –

Agreed, blogging, when done right, is all about sharing your skills and knowledge. I believe that many bloggers who’ve been doing it for awhile will tell you that it leads to new relationships and new clients.

And it’s also a brilliant strategy for creating your personal/company brand presence online.

Drew

By: Drew McLellan

Drew McLellan — Tue, 27 Jan 2009 13:42:53 +0000

Andrea,

That’s the key — they aren’t buying from a stranger any more. It vastly reduces the sales cycle and gets the new relationship off on a very good foot.

Drew

By: Internet Marketing Strategies

Internet Marketing Strategies — Tue, 27 Jan 2009 09:41:29 +0000

Thanks Drew, great read. I use and believe in what you are saying completely on my blog, and I think that your biz model is perfect for bloggers, the content leads to trust and reliability and that leads to sales.

By: Andrea J. Stenberg

Andrea J. Stenberg — Tue, 27 Jan 2009 01:27:40 +0000

I agree that sharing what you know first is a great way to to attract new customers, particularly if you combine methods of connecting. I often find people start following me on Twitter, they connect on Facebook then subscribe to my ezine. The key is building the relationship with potential customers one step at a time. By the time they subscribe to my ezine they’ve had a chance to get to know, like and trust me. Making the decision to buy is a much easier choice because I’m not an unknown. They know they’ll get value from me.