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	<title>Comments on: Podcast #2 &#8211; Ghostwriting with Regina Baker</title>
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	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: Vera Raposo</title>
		<link>http://www.smallbusinessbranding.com/1177/podcast-2-ghostwriting-with-regina-baker/comment-page-1/#comment-257886</link>
		<dc:creator>Vera Raposo</dc:creator>
		<pubDate>Fri, 27 Feb 2009 03:25:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1177#comment-257886</guid>
		<description>Business Logos - Absolutely give your readers what THEY need. Offering both covers all bases. 

Steve - LOL You&#039;re too funny! I like both forms of content myself, depends on when I come upon it and have time to take it in which works best for me personally. And actually, converting it to writing from an audio isn&#039;t all that difficult if you know someone who does transcription. ;) Then you could offer both in one shot.

JR - Absolutely. You have great points that are important for people to remember. It&#039;s ultimately about your visitors, however if you don&#039;t provide some sort of written forms of content, many of your potential customers may never find you.

Ed - Oh yes - when it&#039;s time for demonstrating how to do something or how something works, video is definitely the way to go. It sticks better. Again, depending on when I&#039;m actually taking the content in will determine whether I prefer to hear, watch or read it.

The Blogger Source - Hi! Absolutely agree there. Why cut your marketing efforts when you don&#039;t have to?</description>
		<content:encoded><![CDATA[<p>Business Logos &#8211; Absolutely give your readers what THEY need. Offering both covers all bases. </p>
<p>Steve &#8211; LOL You&#8217;re too funny! I like both forms of content myself, depends on when I come upon it and have time to take it in which works best for me personally. And actually, converting it to writing from an audio isn&#8217;t all that difficult if you know someone who does transcription. <img src='http://www.smallbusinessbranding.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  Then you could offer both in one shot.</p>
<p>JR &#8211; Absolutely. You have great points that are important for people to remember. It&#8217;s ultimately about your visitors, however if you don&#8217;t provide some sort of written forms of content, many of your potential customers may never find you.</p>
<p>Ed &#8211; Oh yes &#8211; when it&#8217;s time for demonstrating how to do something or how something works, video is definitely the way to go. It sticks better. Again, depending on when I&#8217;m actually taking the content in will determine whether I prefer to hear, watch or read it.</p>
<p>The Blogger Source &#8211; Hi! Absolutely agree there. Why cut your marketing efforts when you don&#8217;t have to?</p>
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		<title>By: The Blogger Source</title>
		<link>http://www.smallbusinessbranding.com/1177/podcast-2-ghostwriting-with-regina-baker/comment-page-1/#comment-257586</link>
		<dc:creator>The Blogger Source</dc:creator>
		<pubDate>Wed, 25 Feb 2009 01:45:49 +0000</pubDate>
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		<description>I agree offering both written and audio would be a great idea. That way search engines can access and you can listen as an option.</description>
		<content:encoded><![CDATA[<p>I agree offering both written and audio would be a great idea. That way search engines can access and you can listen as an option.</p>
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		<title>By: Ed Roach</title>
		<link>http://www.smallbusinessbranding.com/1177/podcast-2-ghostwriting-with-regina-baker/comment-page-1/#comment-256728</link>
		<dc:creator>Ed Roach</dc:creator>
		<pubDate>Thu, 19 Feb 2009 13:32:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1177#comment-256728</guid>
		<description>Every medium has its advantages but only print requires your undivided attention. You have to stop what you&#039;re doing and read it.

I enjoy podcasts in the car. Most video I have seen aren&#039;t video in the true sense of the word (moving pictures) but more a slide show with voice over. Of course that&#039;s just me - I have to get my head past the traditional notion of video.

Video does have an enormous advantage when showing off software, or demo-ing a product. Nothing sells like seeing it in action. Pictures are much easier to remember.</description>
		<content:encoded><![CDATA[<p>Every medium has its advantages but only print requires your undivided attention. You have to stop what you&#8217;re doing and read it.</p>
<p>I enjoy podcasts in the car. Most video I have seen aren&#8217;t video in the true sense of the word (moving pictures) but more a slide show with voice over. Of course that&#8217;s just me &#8211; I have to get my head past the traditional notion of video.</p>
<p>Video does have an enormous advantage when showing off software, or demo-ing a product. Nothing sells like seeing it in action. Pictures are much easier to remember.</p>
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		<title>By: Internet Marketing</title>
		<link>http://www.smallbusinessbranding.com/1177/podcast-2-ghostwriting-with-regina-baker/comment-page-1/#comment-256698</link>
		<dc:creator>Internet Marketing</dc:creator>
		<pubDate>Thu, 19 Feb 2009 04:46:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1177#comment-256698</guid>
		<description>I completely agree Vera, I have seen blogs using only video and I think it&#039;s a bad strategy, use video, but also have the text, first for visitors who do not want video and second for the SE&#039;s who will not be able to read your content. I just added a podcast to my site as well, it&#039;s another option for those who want to listen.
JR</description>
		<content:encoded><![CDATA[<p>I completely agree Vera, I have seen blogs using only video and I think it&#8217;s a bad strategy, use video, but also have the text, first for visitors who do not want video and second for the SE&#8217;s who will not be able to read your content. I just added a podcast to my site as well, it&#8217;s another option for those who want to listen.<br />
JR</p>
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		<title>By: Steve, custom portable exhibits</title>
		<link>http://www.smallbusinessbranding.com/1177/podcast-2-ghostwriting-with-regina-baker/comment-page-1/#comment-256635</link>
		<dc:creator>Steve, custom portable exhibits</dc:creator>
		<pubDate>Wed, 18 Feb 2009 16:58:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1177#comment-256635</guid>
		<description>hi Vera,
I can&#039;t resist giving you a hard time that a post about how important WRITTEN content is then has an AUDIO interview. I actually prefer to be able to read something online instead of listening to it, but I&#039;m sure it would be work to convert it into writing. ~ Steve, custom portable exhibits</description>
		<content:encoded><![CDATA[<p>hi Vera,<br />
I can&#8217;t resist giving you a hard time that a post about how important WRITTEN content is then has an AUDIO interview. I actually prefer to be able to read something online instead of listening to it, but I&#8217;m sure it would be work to convert it into writing. ~ Steve, custom portable exhibits</p>
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		<title>By: Business Logos</title>
		<link>http://www.smallbusinessbranding.com/1177/podcast-2-ghostwriting-with-regina-baker/comment-page-1/#comment-256597</link>
		<dc:creator>Business Logos</dc:creator>
		<pubDate>Wed, 18 Feb 2009 13:45:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1177#comment-256597</guid>
		<description>I think you should have both written and audio tutorials,  let your audience choose the format they prefer.</description>
		<content:encoded><![CDATA[<p>I think you should have both written and audio tutorials,  let your audience choose the format they prefer.</p>
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