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Your Place Or Mine?

By Ed Roach On March 22, 2009 Under Business, Featured

What do you think is the brand of the community that you live in? From what you know, does it have difficulty attracting investment? Do your city officials keep changing slogans in a desperate attempt to see what will stick, thinking fancy advertising is the ticket to prosperity? Because of poor brands many communities are suffering. Place branding could help them update their strong points to attract investment and talent. Like corporate branding, place branding draws out a positioning strategy that differentiates. Recently, I was interviewed by Ed Burghard from the Burghard Group. They just recently re-branded the State of Ohio, and launched their Brand America initiative.

The goal of any place branding effort is to attract investment to a community on a global scale. The competitive environment is enormous and efforts to attract and win site selection opportunities makes place branding a critical strategy. Place branding also carries with it great responsibilities because the brand has to walk the walk. It’s not enough to profess greatness; you must BE great. Place brands like their corporate and personal cousins have to mirror their reputations. Businesses looking to relocate are seeking genuine experiences. They crave creative environments that allow them to prosper, and place branding when handled properly puts infrastructure in alignment with communication to deliver the goods.

The smart money is on place branding when it comes to answering the question, “Your place, or Mine?” The winner will always be the most compelling brand which is one that allows investment to flourish in a community rich in positive experiences.

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Author: Ed Roach (123 Articles)

For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. I've had the pleasure of being interviewed in all media regarding branding small business, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. I am available for speaking engagements and I have authored "The Reluctant Salesperson", an Introvert's Guide to Selling. Contact me if you are looking for practical advice on bringing your corporate brand to the next level. I also have international speaking experience including a recent event in Prague, Czech Republic. I am currently working on a branding conference in Mumbai, India for next year. I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com Twitter: BrandCorral Facebook

3 comments - add yours
Internet Marketing

March 22, 2009

Well my state, CA, has not focused on branding too much because they are too busy raising all fees, court fines, DMV fees, sales tax and more because their broke and will gouge the residents for all the cash that Arnold lost…:-(

Ed Roach

March 23, 2009

Ouch. Do you feel California’s brand will be hurt by this? Or will it withstand it?

[...] Your Place Or Mine? (smallbusinessbranding.com) [...]

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