Read Any Great Books Lately?
Posted on April 08, 2009 by Ed Roach
If you’re like me, I always have two or three books on the go. I’m always looking to improve myself. One business classic I’m reading is Dale Carnegie’s How to Win Friends and Influence People. Originally written in 1937, Carnegie’s book still resonates today. Human nature is timeless. You can see many modern self-help books echoed in this classic.
Zoom ahead to 2009 and two new books I’ve sunk my teeth into is “Guerrilla Marketing on the Internet” by Jay Conrad Levinson, Mitch Myerson, and Mary Eule Scarborough, and a terrific book on personal branding called “Me 2.0″ by Dan Schawbel.
First let’s take a look at the latter – Me 2.0. If you are fresh out of university or are soon to be, this book is for you. Schawbel nicely explains personal branding in all its depth and makes it relevant to the young professional. Following his proven processes and competent tips, you will have a keen advantage in your quest for a career, or to simply differentiate yourself in the job market. Of course, Me 2.0 is relevant to any age group, because the principles are timeless. If you are interested in personal branding, Me 2.0 is really the only book you’ll need to get started. My favorite line in the book is, “It’s not whom you know; it’s who knows you.” On-line this is key. Me 2.0 is jam-packed with tons of thought provoking techniques to make your personal brand shine.
The second book I highly recommend is Guerrilla Marketing on the Internet. Years ago I bought the original Guerrilla marketing books and LOVED them. Straight forward, down to earth, no BS tips on promoting yourself without breaking the bank. This new book successfully carries on the legacy. From the moment I started thumbing through its pages, I started smiling. If you want to market yourself online, this book will save you weeks of research. The unique experience of the authors, makes this book invaluable. They don’t speak above you or try to make eCommerce some new magic pill to riches. The authors are frank and inspirational. You will find yourself nodding as you read every page.
Understanding personal branding with Me 2.0 and marketing the result with Guerrilla Marketing on the Internet is a double-barreled strategy you should embrace.
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Author: Ed Roach (106 Articles)
For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. I've had the pleasure of being interviewed in all media regarding branding small business, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. I am available for speaking engagements and I have authored "The Reluctant Salesperson", an Introvert's Guide to Selling. Contact me if you are looking for practical advice on bringing your corporate brand to the next level. I also have international speaking experience including a recent event in Prague, Czech Republic. I am currently working on a branding conference in Mumbai, India for next year. I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com Twitter: BrandCorral Facebook
7 Responses to “Read Any Great Books Lately?”
Leave a Reply
Jay Ehret
- 9th Apr, 09 05:04am
The original Guerrilla Marketing is a classic and a must read for all start-up entrepreneurs. I just finished World Wide Rave by David Meerman Scott, a quick read on how to make an impact on the web. Just started reading Don DiJulius’ What’s the Secret to Providing a World Class Customer Experience.
Rose | Tattoo Removal
- 9th Apr, 09 09:04am
A long time ago, I’ve read Mr. Carnegie’s ‘How to Win Friends and Influence People.’ There are other books that are similar to it. Don’t know if they’re copied or not but the message is the same. However, it’s the original book that influenced me the most. It is also a gift from my late Dad. I think I’ll give my daughter the ‘Me 2.0′ as gift on her graduation. Thanks for sharing your books.
Internet Marketing
- 9th Apr, 09 09:04am
That is a great book, read some time ago, I wish I had more time to read.
Thanks Ed,
JR
Ed Roach (author comment)
- 9th Apr, 09 06:04pm
Did World Wide Wave deliver relevant information?
Japanese Language Training
- 14th Apr, 09 05:04am
My favourites are:
Joe Surgarmans’s
“The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising
and Marketing Copy from One of America’s Top Copywriters”
and
Sydney Biddle Barrows
“Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want–No Matter What Business You’re in: A Radical New … Really Want–no Matter What Business You’r in”
both a must read
Ed Roach (author comment)
- 14th Apr, 09 05:04am
Thanks every one (so far). I hopes this helps us all decide what we should include on our reading lists. A friend also suggested that Jack Trout’s book: Big Brands, Big Trouble- Lessons learned the hard way was a great read and eye opener.
Dux Marketing
- 14th Apr, 09 02:04pm
Hi,
I’ll come across your website and found it more interesting in Small BUsiness Marketing. I learn more, thanks for the information you share, i’ll come back often.
Regards,
Dux Marketing