Comments on: Texas Brand’em – Your Ace In The Hole! http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-271053 Jeff Tue, 05 May 2009 20:50:31 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-271053 This reminds me of the Chinese auto industry where they think blatatnty copying American, European and Japanese cars, ideas, etc. then reducing the quality is going to fool people into buying in. Yeah, they may buy the first time but the companies have managed to alienate any potenial repeat customers. I agree with FFT, these companies should spend less money on general marketing and more on WHO they're marketing to and how they look doing it. This reminds me of the Chinese auto industry where they think blatatnty copying American, European and Japanese cars, ideas, etc. then reducing the quality is going to fool people into buying in. Yeah, they may buy the first time but the companies have managed to alienate any potenial repeat customers. I agree with FFT, these companies should spend less money on general marketing and more on WHO they’re marketing to and how they look doing it.

]]> By: Ed Roach http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-270056 Ed Roach Wed, 29 Apr 2009 02:46:50 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-270056 FFT, your last line is a great tip for anyone reading here - thanks for contributing. FFT, your last line is a great tip for anyone reading here – thanks for contributing.

]]> By: Fly Fishing Tips http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-269210 Fly Fishing Tips Sat, 25 Apr 2009 01:10:35 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-269210 They say perception is everything and I agree. You've done a great job of really defining "brand". Many businesses would be wise to take the time to understand exactly how their "brand" is perceived. If it's not what they've been marketing than there is a real clear direction to move towards. They say perception is everything and I agree. You’ve done a great job of really defining “brand”. Many businesses would be wise to take the time to understand exactly how their “brand” is perceived. If it’s not what they’ve been marketing than there is a real clear direction to move towards.

]]> By: Ed Roach http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-269033 Ed Roach Thu, 23 Apr 2009 19:11:27 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-269033 Tom, it's nice to see that on old idea still works today. There was a time when lots of companies got custom printed playing cards. Wilfred, that service you use gives your customers access to their projects on their schedule. Definitely great for your brand service. Thanks for your comments, guys. Tom, it’s nice to see that on old idea still works today. There was a time when lots of companies got custom printed playing cards.

Wilfred, that service you use gives your customers access to their projects on their schedule. Definitely great for your brand service.

Thanks for your comments, guys.

]]> By: Wilfred http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-269026 Wilfred Thu, 23 Apr 2009 18:35:58 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-269026 This is an excellent explanation of the importance of branding - it really is so much more, and takes more than people often think. I like how you said that even small changes to develop your brand can put you ahead of others as most businesses are doing nothing for their brands. When it comes to branding I think it is essential to make sure that you have all your bases covered and are consistent in the message you are presenting. I've been trying to tighten my image by making sure there is no room for mistakes and that everything runs smoothly, leaving no room for customer frustration - I've discovered a great way to do this when it comes to printing my materials, having an online portal that everyone who is involved can access, it leaves less room for problems (I get this service from http://www.digitallizard.com/small-medium-business.php) This is an excellent explanation of the importance of branding – it really is so much more, and takes more than people often think. I like how you said that even small changes to develop your brand can put you ahead of others as most businesses are doing nothing for their brands. When it comes to branding I think it is essential to make sure that you have all your bases covered and are consistent in the message you are presenting. I’ve been trying to tighten my image by making sure there is no room for mistakes and that everything runs smoothly, leaving no room for customer frustration – I’ve discovered a great way to do this when it comes to printing my materials, having an online portal that everyone who is involved can access, it leaves less room for problems (I get this service from http://www.digitallizard.com/small-medium-business.php)

]]> By: Tom's Orchid Flowers Help http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-269013 Tom's Orchid Flowers Help Thu, 23 Apr 2009 16:18:44 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-269013 This reminds me of when my friends company put their logo on the back of playing cards. The company produced some male orientated products and got a good branding effect from this. Every customer received a deck of playing cards - costly, but it worked. This reminds me of when my friends company put their logo on the back of playing cards. The company produced some male orientated products and got a good branding effect from this. Every customer received a deck of playing cards – costly, but it worked.

]]> By: Ed Roach http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-268795 Ed Roach Wed, 22 Apr 2009 10:55:00 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-268795 When people begin to talk, your logo becomes the face of your brand. It is what they identify with your brand. As your brand power grows, as in Apple - your icon (if your logo has one) is all that is needed to identify you. What your brand stands for is what gets you business or not. When people begin to talk, your logo becomes the face of your brand. It is what they identify with your brand. As your brand power grows, as in Apple – your icon (if your logo has one) is all that is needed to identify you.

What your brand stands for is what gets you business or not.

]]> By: AndreyM http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-268754 AndreyM Wed, 22 Apr 2009 06:05:24 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-268754 I can say with full certainty, that your logo becomes a brand when people begin to talk about your business I can say with full certainty, that your logo becomes a brand when people begin to talk about your business

]]> By: Ed Roach http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-268623 Ed Roach Tue, 21 Apr 2009 18:21:31 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-268623 We can't say it enough BL. We can’t say it enough BL.

]]> By: Business Logos http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-268620 Business Logos Tue, 21 Apr 2009 17:48:17 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-268620 Brand is not a logo, brand is how customer's perceive your company. The logo may jog their memory and symbolize the brand but it in itself is not the brand. Brand is not a logo, brand is how customer’s perceive your company. The logo may jog their memory and symbolize the brand but it in itself is not the brand.

]]> By: Ed Roach http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-268559 Ed Roach Tue, 21 Apr 2009 12:36:33 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-268559 Now all the Melting Pot has to do is deliver on that promise for their brand to be memorable. Even better for them would be to over-deliver. Now all the Melting Pot has to do is deliver on that promise for their brand to be memorable. Even better for them would be to over-deliver.

]]> By: Jay Ehret http://www.smallbusinessbranding.com/1203/texas-brandem-your-ace-in-the-hole/comment-page-1/#comment-268554 Jay Ehret Tue, 21 Apr 2009 12:32:30 +0000 http://www.smallbusinessbranding.com/?p=1203#comment-268554 Spot on, Ed! You can't put lipstick on the pig by simply changing external stuff. Once you understand that a brand starts with your promise it's easy to brand your business. A good example is Melting Pot restaurants. Their missionis to provide guests with the chance to escape, create memories, and pursue their dreams. Their brand promise is a Perfect Night Out. Now that's a great brand. Spot on, Ed! You can’t put lipstick on the pig by simply changing external stuff. Once you understand that a brand starts with your promise it’s easy to brand your business. A good example is Melting Pot restaurants. Their missionis to provide guests with the chance to escape, create memories, and pursue their dreams. Their brand promise is a Perfect Night Out. Now that’s a great brand.

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