Posted on June 05, 2009 by Ed Roach

A Winner Brand is an enviable place to be. It ignites a favorable reaction to all who come in contact with it you. The Winner Brand can be a company, a product a person, or a place. The Winner Brand is hinged on strong brand values and a compelling message. It has outstanding characteristics. The
Winner Brand is the product of a concerted effort to be the best it can be. For the sake of this article, I am addressing the personal Winner Brand.

What can you do to be a Winner Brand?

• Build your expert profile In order for your brand to shine
You have to be taken for the expert that you are. You have to boldly declare your expertise in your discipline. You’re going to have to go against your Mom’s advice and brag speaking engagements, feature writing, pod and video
casts. Find as many portals to get your professional opinion into the hearts and minds of your target audience.

• Be a conduit for the positive
Make it a personal goal to bring positive energy to all you meet. When you see a friend in a glum mood, find the positive and bring them out of their shadow. Point out that opportunity is everywhere if they are willing to recognize and embrace it. Make the statement – “Every cloud has a silver lining” your inspiration for engagement.

• Give of yourself
Volunteer to groups or organizations that you have a personal interest in. Mentor to young minds at the university level. Show that money isn’t your only motivation. Show that your meaning of success includes helping others. It is a way of giving back to your community, and exposing your Winner Brand to all you meet.

• Show your passion
People love to see that you are truly inspired by what you do. Passion is contagious. It is the foundation of strong relationships. Passion has a way of taking them along for the ride. Because you have passion, you have an absolute belief in yourself. That confidence feeds your expert profile builds a loyal following.

• Become a resource
Share your contacts with others. Over the years, you have come to know many great suppliers of goods and services. Sharing this knowledge will really help those you meet making their jobs easier.

• Give valuable referrals
Keep your eye out for opportunities for friends, colleagues, and customers. Giving referrals brightens your brand. As they say – “It is better to give than to receive.”

• Blog your way to greatness
I can’t think of a better way to build your expert profile than blogging. A number of the above initiatives can be achieved through blogging. It is a great way to showcase yourself. Leaving positive comments on other blogs and guest writing are all key elements in successful blogging. It does you NO GOOD to stay silent. Share your opinion profusely. Leaving comments lures readers back to you – guaranteed.

Being a Winner Brand is your best opportunity to draw business to you. It drives away those dark clouds and allows you to recognize and embrace opportunities.

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About Ed: For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. I've had the pleasure of being interviewed in all media regarding branding small business, most recently in "America's Best" magazine and the "Christian Radio & Music Industry" trade magazine. I am available for speaking engagements and I have authored "The Reluctant Salesperson", an Introvert's Guide to Selling. Contact me if you are looking for practical advice on bringing your corporate brand to the next level. I also have international speaking experience including a recent event in Prague, Czech Republic. I am currently working on a branding conference in Mumbai, India for next year. I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com Twitter: BrandCorral Facebook

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