In an issue of Popular Science magazine, I read how Cub Cadet who makes lawn mowers, enlisted the help of aeronautical engineers to improve their mower blades. The result was a blade that could cut and also clean up after itself better. Basically, the propellers formed a kind of air vortex that swept more of the cut grass into the bags rather than scattering them on the ground.
I love reading about technology transfer like this and reminds me there’s always some way to use technology from another industry in our own business.
It also reminds me, in order to stand the test of time, that our products need to be constantly improved and very often, new technology can help with that. Maybe it’s a new or better way of delivering your product. Maybe it’s a better more efficient way of fulfilling your orders or creating/manufacturing the product. Maybe it’s a better way of managing your resources and maybe it’s a new way of reaching your target audience.
Or like in Cub Cadet’s case, maybe someone has the technical knowledge to help you design a better product or product delivery method. All you need is a consultation. That’s a big part of what we do at TechBasedMarketing by the way 
You don’t have to be a propeller head and be able to do it all on yourself, you only need to be aware of the technological advancements available and with a little creativity and help, you can improve your product with a little tech transfer too.
