Review: Marketing to the Social Web: How Digital Customer Communities Build Your Business

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Larry Weber describes in his updated and expanded Second Edition of Marketing to the Social Web how marketing the social web requires a new way of communicating with potential clients. It doesn’t mean that you should forget everything you ever learned about marketing, it means that you have to adjust to the new digital way and open up your mind to the new social marketing possibilities.

He introduces the reader to the social web, how to make the transition to the social web and cut your marketing budget while reaching even more buyers. Part II of his book provides the Seven Steps to Build Your Own Customer Community, from observing and creating a customer map, recruiting community members, promoting your community to the world to improving the community’s benefits.

The author then explains in great detail the advantages of the new digital marketing methods including MySpace, Facebook, blogging, Web 4.0, E-Communities and how to reach customers through this media. He also shows ways for companies and marketers to assess the monetary effectiveness of their social media campaigns.

This book will provide every reader and marketer with all the necessary know-how to react, compete and succeed in this fast-growing digital marketing world with the help of new marketing strategies.

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Marketing to the Social Web: How Digital Customer Communities Build Your Business

Vera Raposo

Vera Raposo has been an entrepreneur since age 22, owning 5 retail store locations.
In 2007, she closed and sold all locations to pursue her online business.Now she's living out an entrepreneurs dream having successfully turned business into a venture that's completely online.

You can reach her at veraATclickcreateshare.com.