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	<title>Comments on: Customer Testimonials: How To Use Them To Benefit Your Business</title>
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	<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/</link>
	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: seo delhi</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-328255</link>
		<dc:creator>seo delhi</dc:creator>
		<pubDate>Wed, 09 Jun 2010 09:35:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-328255</guid>
		<description>I don’t think they understand the importance to us.</description>
		<content:encoded><![CDATA[<p>I don’t think they understand the importance to us.</p>
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	<item>
		<title>By: Homes to buy</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-328254</link>
		<dc:creator>Homes to buy</dc:creator>
		<pubDate>Wed, 09 Jun 2010 09:33:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-328254</guid>
		<description>The reason could be the industry is slowly moving away from reciprocals. The most important mandatory requirement in three way link building is relevancy of the web sites to your website.</description>
		<content:encoded><![CDATA[<p>The reason could be the industry is slowly moving away from reciprocals. The most important mandatory requirement in three way link building is relevancy of the web sites to your website.</p>
]]></content:encoded>
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	<item>
		<title>By: Conrad Walton</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-286447</link>
		<dc:creator>Conrad Walton</dc:creator>
		<pubDate>Wed, 02 Sep 2009 19:39:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-286447</guid>
		<description>I&#039;ve been meaning to do this! I&#039;ve collected a few, with photos even, but never got around to putting them up. I&#039;ll followup with the ones who promised, but never came through with them also. 

Thanks for the push.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been meaning to do this! I&#8217;ve collected a few, with photos even, but never got around to putting them up. I&#8217;ll followup with the ones who promised, but never came through with them also. </p>
<p>Thanks for the push.</p>
]]></content:encoded>
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	<item>
		<title>By: greg cryns</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-286273</link>
		<dc:creator>greg cryns</dc:creator>
		<pubDate>Tue, 01 Sep 2009 06:20:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-286273</guid>
		<description>I think it would help us if we prewrite example testimonials and send them to the clients you want to post. This may give them some ideas and it will show them how much it means to you. I don&#039;t think they understand the importance to us.</description>
		<content:encoded><![CDATA[<p>I think it would help us if we prewrite example testimonials and send them to the clients you want to post. This may give them some ideas and it will show them how much it means to you. I don&#8217;t think they understand the importance to us.</p>
]]></content:encoded>
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	<item>
		<title>By: kelowna</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-286216</link>
		<dc:creator>kelowna</dc:creator>
		<pubDate>Mon, 31 Aug 2009 15:57:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-286216</guid>
		<description>Many Thanks for these awesome tips Vera.</description>
		<content:encoded><![CDATA[<p>Many Thanks for these awesome tips Vera.</p>
]]></content:encoded>
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	<item>
		<title>By: Joel Libava</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-286008</link>
		<dc:creator>Joel Libava</dc:creator>
		<pubDate>Sat, 29 Aug 2009 18:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-286008</guid>
		<description>Vera,

Thank you so much for making sure that all of your readers realize what a powerful tool testimonials can really be.

The Franchise King
Joel Libava</description>
		<content:encoded><![CDATA[<p>Vera,</p>
<p>Thank you so much for making sure that all of your readers realize what a powerful tool testimonials can really be.</p>
<p>The Franchise King<br />
Joel Libava</p>
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		<title>By: tiffany</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-285983</link>
		<dc:creator>tiffany</dc:creator>
		<pubDate>Sat, 29 Aug 2009 12:45:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-285983</guid>
		<description>Maybe it’s as simple as asking, but I haven’t had much success with that. Do any of you offer something in exchange for a testimonial?</description>
		<content:encoded><![CDATA[<p>Maybe it’s as simple as asking, but I haven’t had much success with that. Do any of you offer something in exchange for a testimonial?</p>
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		<title>By: Love Graphics</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-285079</link>
		<dc:creator>Love Graphics</dc:creator>
		<pubDate>Fri, 21 Aug 2009 05:57:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-285079</guid>
		<description>I think testimonials, if they are genuine, are the best way to capture your buyers interest in your particular product. Thanks for the tips Vera.</description>
		<content:encoded><![CDATA[<p>I think testimonials, if they are genuine, are the best way to capture your buyers interest in your particular product. Thanks for the tips Vera.</p>
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		<title>By: Steve R.</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-284974</link>
		<dc:creator>Steve R.</dc:creator>
		<pubDate>Thu, 20 Aug 2009 13:50:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-284974</guid>
		<description>Thanks for this post - I have a separate testimonials page, but like the idea of abstracting a few good ones to give added impact to my home page.  One of my customers gave me a review on Google Local, which I&#039;ll also try to encourage as it maybe &quot;authenticates&quot; the testimony - don&#039;t know if getting Google reviews also helps with prominence within the Local listings or with rankings?</description>
		<content:encoded><![CDATA[<p>Thanks for this post &#8211; I have a separate testimonials page, but like the idea of abstracting a few good ones to give added impact to my home page.  One of my customers gave me a review on Google Local, which I&#8217;ll also try to encourage as it maybe &#8220;authenticates&#8221; the testimony &#8211; don&#8217;t know if getting Google reviews also helps with prominence within the Local listings or with rankings?</p>
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	<item>
		<title>By: Toddler Pirate Costumes</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-284182</link>
		<dc:creator>Toddler Pirate Costumes</dc:creator>
		<pubDate>Sat, 15 Aug 2009 00:48:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-284182</guid>
		<description>My struggle has always been how to get my customers to give me testimonials.  Maybe it&#039;s as simple as asking, but I haven&#039;t had much success with that.  Do any of you offer something in exchange for a testimonial? (it does take time and effort for someone to write or record one, after all).</description>
		<content:encoded><![CDATA[<p>My struggle has always been how to get my customers to give me testimonials.  Maybe it&#8217;s as simple as asking, but I haven&#8217;t had much success with that.  Do any of you offer something in exchange for a testimonial? (it does take time and effort for someone to write or record one, after all).</p>
]]></content:encoded>
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	<item>
		<title>By: Strategic Growth Advisors</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-283626</link>
		<dc:creator>Strategic Growth Advisors</dc:creator>
		<pubDate>Mon, 10 Aug 2009 03:59:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-283626</guid>
		<description>Thanks for the splendid post. I never thought maximizing your customers&#039; testimonials to the fullest can be done this way. Keep those great articles coming, Vera!</description>
		<content:encoded><![CDATA[<p>Thanks for the splendid post. I never thought maximizing your customers&#8217; testimonials to the fullest can be done this way. Keep those great articles coming, Vera!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: used tires</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-283534</link>
		<dc:creator>used tires</dc:creator>
		<pubDate>Sun, 09 Aug 2009 02:16:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-283534</guid>
		<description>@Musically me, that is why in my opinion video Testimonials are so much more powerful than written testimonials. Because in video testimonials you can see the person, and most of the time you can tell if they are being honest or just reading a script.

Oh.. and as far as Donald trump giving a testimonial for someone in the real estate business... that would be huge, and that testimonial alone is worth millions to say the least.

Till then,

Jean</description>
		<content:encoded><![CDATA[<p>@Musically me, that is why in my opinion video Testimonials are so much more powerful than written testimonials. Because in video testimonials you can see the person, and most of the time you can tell if they are being honest or just reading a script.</p>
<p>Oh.. and as far as Donald trump giving a testimonial for someone in the real estate business&#8230; that would be huge, and that testimonial alone is worth millions to say the least.</p>
<p>Till then,</p>
<p>Jean</p>
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		<title>By: Office Skills Society</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-283309</link>
		<dc:creator>Office Skills Society</dc:creator>
		<pubDate>Thu, 06 Aug 2009 11:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-283309</guid>
		<description>Good point, Musically Me. I think word of mouth may still be the most powerful &quot;testimonial.&quot; Having a friend or relative refer a business gives the recommendation a greater amount of credibility than the average customer testimonial.

But these tips offer good ideas about how to use customer testimonials to their fullest potential. Thanks!</description>
		<content:encoded><![CDATA[<p>Good point, Musically Me. I think word of mouth may still be the most powerful &#8220;testimonial.&#8221; Having a friend or relative refer a business gives the recommendation a greater amount of credibility than the average customer testimonial.</p>
<p>But these tips offer good ideas about how to use customer testimonials to their fullest potential. Thanks!</p>
]]></content:encoded>
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		<title>By: Musically me</title>
		<link>http://www.smallbusinessbranding.com/1247/customer-testimonials-how-to-use-them-to-benefit-your-business/comment-page-1/#comment-283286</link>
		<dc:creator>Musically me</dc:creator>
		<pubDate>Thu, 06 Aug 2009 07:57:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1247#comment-283286</guid>
		<description>My only hassle with testimonials as a viable advertising method is that its getting so that far too many companies write their own testimonials, attributing them to satisfied customers.. This means that the public starts tumbling to this tactic and doesn&#039;t trust anyone&#039;s testimonials.. honest or not</description>
		<content:encoded><![CDATA[<p>My only hassle with testimonials as a viable advertising method is that its getting so that far too many companies write their own testimonials, attributing them to satisfied customers.. This means that the public starts tumbling to this tactic and doesn&#8217;t trust anyone&#8217;s testimonials.. honest or not</p>
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