Comments on: How To Police Your Brand!

By: Ed Roach

Ed Roach — Tue, 01 Dec 2009 19:51:42 +0000

Good show guys, you’re passing on some good resource examples here. Good for everyone.

By: Brandon

Brandon — Tue, 01 Dec 2009 18:45:33 +0000

The Imagi.es seems like a very robust piece within a network. Our software Netgen has a component very much like this. I encourage you to take a look at our website if you are wanting to control your branding image and much more. We can give you total control of all your digital assets while giving tools to your field. Please visit our website http://sepnetworks.com for more information or contact me via email.

Have a great holiday!

By: Ed Roach

Ed Roach — Tue, 01 Dec 2009 12:51:16 +0000

Shawn, I had a look at Imagi.es and it appears to be a good solution to inconsistent use of your brand image. It would no doubt be a welcome addition to any brand usage guidelines documents, if it can deliver on it’s promise.

By: Shaun Stanley

Shaun Stanley — Tue, 01 Dec 2009 03:08:54 +0000

Hi Ed, Have a look at http://imagi.es and tell me what you think about its ability to to be used to safeguard your online brand image?

Look forward to your reply.

By: Ed Roach

Ed Roach — Tue, 17 Nov 2009 00:30:00 +0000

Thank you Brandon. Given your slogan, you might be interested in my Compliance Branding Blog: http://www.compliancebranding.com It’s a small blog, that I add the odd article to on the subject.

All the best.

By: Brandon

Brandon — Mon, 16 Nov 2009 22:37:58 +0000

I loved this article. At SEP Networks we understand the important essence of making sure your brand is not stretched or altered. This is our core reason behind out software “NETGEN” and our motto “profit through compliance”. I will certainly share this and other articles on this site with clients and potential clients.

Thanks. Brandon

By: Ed Roach

Ed Roach — Fri, 04 Sep 2009 13:05:11 +0000

Thanks for your comments. Recognizing the importance of policing your brand will go a long way in keeping opportunity knocking at your door. All of us benefit from brand strength.

By: Aluminum Carrying Case

Aluminum Carrying Case — Thu, 03 Sep 2009 22:46:03 +0000

Thanks for all these tips. I had not stopped to think of all the way that a business portrays its brand. It is not just what they put on their website or deliver in their marketing. Nearly everything a company does can have implications on its brand. Once you do have a strong brand established, the benefits are endless.

By: Used trucks

Used trucks — Thu, 03 Sep 2009 10:58:20 +0000

This is not a victory. eBay now has even less incentive to check for fake items. So long as eBay gets paid for the auction, they really don’t care what you sell.

By: Jerry @ vintage wedding dress

Jerry @ vintage wedding dress — Tue, 01 Sep 2009 06:51:30 +0000

Hey ! Thanks for sharing such a nice article about branding police. Brand is probably your company’s most valuable asset. It is what provides you the opportunity to make money based on strong relationships.

By: Salon Clearwater

Salon Clearwater — Thu, 27 Aug 2009 12:49:16 +0000

Good article about branding police. Brand is essentially reputation of company and image in the marketing. I learn new points of branding. Thanks.

By: Custom Woodwork Artist

Custom Woodwork Artist — Thu, 27 Aug 2009 10:46:31 +0000

Number three reminds me of what we used to call Mission Statements. The sentence that could summarize the company’s focus.

By: Deborah Richmond

Deborah Richmond — Thu, 27 Aug 2009 02:37:48 +0000

Wow, I never thought about the risk of having a person represent your icon, that if that person dies or leaves for some unforeseen reason, that you’re in deep trouble.

Although, I’m still seeing Colonel Sanders’ face on buckets of chicken even though he is no longer alive. So they solved the problem by using an animated version of him. Interesting….

By: gurgle

gurgle — Wed, 26 Aug 2009 14:38:03 +0000

You also spot some sites trying to hijack search results by creating pages about your site, using the same keywords etc so they just come up behind you in the search engine results. More often than not these will be without your permission, so keep an eye on your search engine results!

By: Ed Roach

Ed Roach — Wed, 26 Aug 2009 02:09:21 +0000

I can’t imagine any good rational for going the copy-cat route Musically Me. Can you imagine the lost cash when at some point the original company forces them to step down. I’ve seen it happen. Even for the unethical, starting over is no fun.

What a wasted effort.

By: Musically me

Musically me — Tue, 25 Aug 2009 13:44:19 +0000

I’ve noticed a recent trend here in SA of different companies trying to piggy back on the established reputation of another company by using a brand ID (logo, etc) that is almost identical…
I think this is not only reprehensible behaviour from an ethical stance, but it is also very short-sighted.. There’s a limit to how far your brand can grow when it depends almost entirely upon the original brands success in order to earn recogntion

By: Lena

Lena — Tue, 25 Aug 2009 11:50:31 +0000

I paid a lot of my company logo. My brand made a lot of money and for that investment we would not regret the money.

By: Ed Roach

Ed Roach — Sat, 22 Aug 2009 23:55:45 +0000

Santa,

As much as the imposters are riding on your good reputation, your brand year over year appears to be able to withstand that kind of tarnishing. It is testiment to the value of a strong brand.

By: Ed Roach

Ed Roach — Sat, 22 Aug 2009 23:50:47 +0000

A mastermind group I met with yesterday also mentioned this. I’ll be doing this as well.
Thank you.

By: Business Logos

Business Logos — Sat, 22 Aug 2009 14:29:30 +0000

I use ego feeds to monitor our online brand, they are very effective at alerting you to mentions so that you can respond.