Comments on: 10 Things I Hate About Branding

By: Branding Experts

Branding Experts — Sat, 14 Nov 2009 02:46:32 +0000

great list – I can totally relate! … thanks for sharing

By: Ed Roach

Ed Roach — Tue, 22 Sep 2009 18:46:25 +0000

Develop your own icon Janine. First come up with your own “Easy Process” that speaks to your own business and then give it a name and market it as your differentiator.

By: Janine Gregor

Janine Gregor — Thu, 17 Sep 2009 14:37:43 +0000

Nice post.

How does one find an Easy Button icon to brand with the company name such as Staples did?

Janine

By: Tia Martinson

Tia Martinson — Wed, 16 Sep 2009 16:41:53 +0000

Thanks, Ed.
This is funny! I enjoyed your rant and I will pass this along!
Tia

By: Ed Roach

Ed Roach — Sun, 13 Sep 2009 13:52:18 +0000

Thanks Tony, I appreciate your comment.

By: Tony Alverio

Tony Alverio — Sat, 05 Sep 2009 03:17:28 +0000

Hey Ed,

Great post! I agree totally with you, I hate when people try to copy exactly their sponsor. I believe that each person should be genuine and unique in branding themselves.

Tony

By: Ed Roach

Ed Roach — Thu, 03 Sep 2009 20:15:51 +0000

Hmmm. Thanks for pointing that out Musically – it never occured to me.

So I guess ‘Used Tires’, a strong brand has it’s pro’s and con’s depending on perspective.

By: used tires

used tires — Thu, 03 Sep 2009 19:27:32 +0000

Yeah Branding is very difficult, sometimes even the hardest work can’t change a brand’s perception… and sometimes the hardest work against a brand can’t ding their shiny armor. Good thing my major right now is Finance and not marketing, hehe.

Till then,

Jean

By: Musically me

Musically me — Thu, 03 Sep 2009 08:17:32 +0000

It seems that a majority of what you hate about branding stems from clients’ lack of education on the practise

By: Ed Roach

Ed Roach — Thu, 03 Sep 2009 01:34:32 +0000

Tweaking is a good thing Conrad. Things I’d watch not to change much would be your brand image. It’s one thing your public sees repeatedly and it grows into an icon for you eventually. All brands evolve. You are doing exactly that – it’s healthy for your brand.

By: Conrad Walton

Conrad Walton — Wed, 02 Sep 2009 19:35:21 +0000

Is it bad for the brand to change things a little bit? I keep refocusing a bit, not big changes, but as I learn, I figure things out and make changes to accommodate. Since I’ve heard somewhere that you are the branding guy, I thought you might know. Thanks!

By: Ed Roach

Ed Roach — Tue, 01 Sep 2009 22:31:16 +0000

That would be too easy now wouldn’t it?

By: Internet Business

Internet Business — Tue, 01 Sep 2009 21:24:17 +0000

Loved your number 1 point. Branding is indeed, a long term process. It really takes time to inject good image of your company/brand to prospects and customers.

By: Computer Repair St Pete

Computer Repair St Pete — Tue, 01 Sep 2009 11:02:43 +0000

Interesting things. Branding is new for me. Thanks for information.

By: Ed Roach

Ed Roach — Sat, 29 Aug 2009 22:19:57 +0000

Sometimes we are worse than our clients eh? Thanks for your support.

By: Executive Resume Writer

Executive Resume Writer — Sat, 29 Aug 2009 20:32:37 +0000

I laughed out loud. Perhaps you were having the same kind of day I was having yesterday?

Good list. I know what you mean on a lot of them.

I hate that I just ordered 2 more books from Amazon on Branding when I’d rather be reading James Patterson, or some other suspense book.

I hate that I am certain of my brand, but then every once in a while, I question it.

Fun article. Nice to add to your vent.

Erin Kennedy
Professional Resume Services

By: Steve

Steve — Sat, 29 Aug 2009 14:11:18 +0000

hi Ed,
Interesting point #10 about the ever popular “focus groups”. As you say, sometimes the herd mentality is just plain wrong, and you need to go with your gut. Other times, going with you gut (and taking the risk of bucking the trend) can be the entirely wrong decision.
Sure would be nice to have a Staples Easy Button when it came to making decisions!
~ Steve (the trade show displays guy)

By: Chuck Reynolds

Chuck Reynolds — Fri, 28 Aug 2009 22:43:48 +0000

haha nice list… I agree. It was a good vent