One of the easiest and cost-effective ways to market your business online is through the publication and distribution of content. We’re talking blog posts, articles, reports, email content…and even audio recordings and video. Help people solve their problems, entertain them and you can win a loyal audience. Couple that with strong calls to action in your content and you can quickly grow your website visitors, subscriber list and sales.
Thousands of businesses use content marketing every single day…but most attempt to do so using so-so, generic content that does little to build true relationships and perpetuate their brand. Go the extra mile and you’ll distinguish yourself from the rest, create stronger connections with your readers and get far more results from your content marketing.
Here Are Some Tips to Perpetuating Your Brand with Content:
- Find Your Unique Voice: It doesn’t matter if you use a ghostwriter or work with multiple authors (like Vera does here at Small Business Branding), make sure all your contributors find that unique voice that makes them stand out from others. This can take time to establish, but writing in a natural way – imagining a one-on-one conversation with someone – can go a long way. Or put another way, “write the way you talk”.
- Send a Consistent Message: Have a strong opinion and make sure your content is consistent with that opinion. Sending a strong and consistent message goes a long way to gaining confidence in your company and what it stands for.
- Mention Your Resources & Products: As you write, always make sure to mention your relevant services and products. As you provide AWESOME information to your prospect, make sure they are aware of where they can get further information and help.
- Use Bylines: Include biographical information at the end of your articles, but be strategic. How many cats you own and your bottle cap collection may be interesting to some, but a byline that focuses on your reader (i.e. what your company does and how it can help your reader) will go much further.
- Brand Reports & White Papers with Your Logo: If you’re publishing reports or white papers, ensure the PDF file includes your logo or go the extra mile and have an ecover created that illustrates your visual brand.
Anyone can create informational content, but you can go even further. Keep your brand and the tips above in mind and you’ll be miles ahead of many of your competitors.
