Comments on: Come Out From Behind Your Brand!

By: uberVU - social comments

uberVU - social comments — Thu, 22 Oct 2009 08:57:57 +0000

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By: Coming Out From Behind My Brand: The Dreaded Video « Small Business Branding

Thu, 15 Oct 2009 20:19:21 +0000

[...] Ed wrote about Coming out from behind your brand so I decided that it was due time to get a video up. Ed has a very strong brand and often times [...]

By: Ed Roach

Ed Roach — Mon, 12 Oct 2009 23:36:21 +0000

Thanks Bobbie, I’m glad that you agree. I think it’s at least something for small business owners to consider.

By: Bobby

Bobby — Mon, 12 Oct 2009 18:35:45 +0000

This is a good point, Ed. Some of the world’s most popular brands got there by putting a face on the brand (Kentucky Fried Chicken, Orville Reddenbacher, Steve Jobs, Bill Gates). Makes the brand more personable, and, especially for smaller brands, increases their perceived trustworthiness. Most people would rather buy a product/service from a “someone” rather than a “something.”

By: Ed Roach

Ed Roach — Sun, 11 Oct 2009 00:15:08 +0000

Konstantin, we’re having technical difficulties. I’ll paste your comment and my reply here:

So how would you do it if you have online business?
You don’t suggest putting my face on the homepage, do you?

Konstantin, that’s exactly what I’m suggesting. Especially with the personal attitude you are taking in your contact area of your website. I like the humorous way you position yourself and others within your company that you’re not elite athlete. Put a face to that attitude. Even humorous poses would be great through out your site. Your products are for folks who are serious about their fitness. I think they’d appreciate some humanity.

It takes the edge off just product. Remember the Seinfeld show – the J. Peterman catalog. J. Peterman was an icon or spokes man for the brand – that could be you.

Form relationships with customers – have them send in pictures wearing your gear and post them to a gallery page . They’ll come back to see themselves and bring their friends with them. You could become quite the host.

By: Ed Roach

Ed Roach — Fri, 09 Oct 2009 10:31:16 +0000

I think offering up yourself helps to do that. Thank for commenting walkie talkie.

By: walkie talkie

walkie talkie — Fri, 09 Oct 2009 02:23:37 +0000

Hi Ed,

I agree with you. People like to know on what is really the quality of the brand and to be sure that they no regrets.

By: Ed Roach

Ed Roach — Thu, 08 Oct 2009 18:40:05 +0000

True Elizabeth, some may just want to stay under the radar But I’ve found that taking a stand and “putting myself out there” is a terrific motivator. And if you’re not too handsome – there’s always photoshop.

By: Elizabeth

Elizabeth — Thu, 08 Oct 2009 18:19:53 +0000

Faceless businesses are very impersonal making it hard for the customer to really connect with them. By stepping out to center stage you are allowing your customers to see who is really behind everything (although who knows, maybe it’s best in some cases that they don’t know! ha ha). You want your customers to see you as approachable and personable. Putting yourself out there is one of the best ways to do it.