Brand Booster 21 Day 6 – Validation

Brand Booster 21 Day 6 – Validation
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validationOnce a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values. Go over each individually. Look at your established Brand Personality – does each trait accurately reflect your Core Brand Message. If all is well you are ready to move on and tackle your most challenging goal:

To establish a “Unique Selling Point or positioning strategy” – using differentiation as a strategy, determine exacting what is is that makes your company unique in it’s market.

Your Notebook To Do:

todo

Answer the following Questions and put the ACTIONS in your To Do Notebook

  • (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values.
  • does each trait accurately reflect your Core Brand Message
  • what makes your company unique?

Comments

  1. Good pointers and the RED TICK is a fantastic visual prompt.You have obviously undertaken your market research and positioning objectives.

  2. I agree with you and like your saying: To establish a “Unique Selling Point or positioning strategy”. Your huge red tick also grabs big attention and at the same time is a quality image. This adds to the value of your site. Thanks.