Posted on November 06, 2009 by RaposoRoach

Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values. Go over each individually. Look at your established Brand Personality – does each trait accurately reflect your Core Brand Message. If all is well you are ready to move on and tackle your most challenging goal:

To establish a “Unique Selling Point or positioning strategy” – using differentiation as a strategy, determine exacting what is is that makes your company unique in it’s market.

Your Notebook To Do:

Answer the following Questions and put the ACTIONS in your To Do Notebook

• (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values.
• does each trait accurately reflect your Core Brand Message
• what makes your company unique?

Similar Posts:

• Brand Booster 21 Day 3: Brand Values
• Brand Booster 21 Day 4: Brand Personality
• Your Personal Brand as a Corporate Brand
• Brand Booster 21 Day 11: Differentiation as a Strategy
• Vive la Différence!

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