Comments on: Brand Booster 21 Day 7: Unique Selling Point or Positioning Strategy

By: Miele Spares

Miele Spares — Thu, 20 May 2010 14:09:51 +0000

Wow.. I had to put quite a lot of items into my to do list….

By: Laguna Realtor

Laguna Realtor — Wed, 19 May 2010 21:13:47 +0000

Great article! This is why most of our business is repeat and referral.

By: Holding to customer-centric strategies

Holding to customer-centric strategies — Mon, 07 Dec 2009 03:05:18 +0000

[...] Unique Selling Point or Positioning Strategy (smallbusinessbranding.com) [...]

By: Unique selling proposition | Innovation Toronto

Unique selling proposition | Innovation Toronto — Fri, 20 Nov 2009 15:48:02 +0000

[...] Unique Selling Point or Positioning Strategy (smallbusinessbranding.com) [...]

By: Tiens store

Tiens store — Sat, 14 Nov 2009 09:34:19 +0000

Great information it is true that to succeed in a business,one must be very credible if not the customer will not be interested.So you have to present value to your customers if you want to succeed.

By: Laguna Realty

Laguna Realty — Wed, 11 Nov 2009 07:10:07 +0000

Very interesting. A brand’s delivery will vary but the it must always effectively communicate the unique selling proposition.

By: Long Beach Accountant

Long Beach Accountant — Tue, 10 Nov 2009 22:15:09 +0000

Very informative. I find that I need to differentiate my services for clients in a very competitive CPA market. It seems that many CPA firms are very similar and I can get that edge if I do. Thanks for the tips and excercise.

By: You Need a Great USP to Attract Customers– How’s Yours Doing?

You Need a Great USP to Attract Customers– How’s Yours Doing? — Tue, 10 Nov 2009 19:19:18 +0000

[...] Business Branding has an exercise you can do to help work out your USP. Gotta warn you that you need a flipchart [...]

By: Ed Martin

Ed Martin — Tue, 10 Nov 2009 06:22:24 +0000

This is a good exercise to run. I think that whatever USP you come up with, you have to make sure that you present it consistently across all of your communications with your target market. Your entire message should be built around it

By: Online Business Cookbook

Online Business Cookbook — Mon, 09 Nov 2009 22:34:04 +0000

A trick I like to use with my online business is to touch base with the four domains of reality. The intentional, the Behavioral, the Cultural and the systems. Take any topic and try to look at it through through each of the lenses!

By: Cynthia Cavoto

Cynthia Cavoto — Mon, 09 Nov 2009 00:41:57 +0000

Great information! Personally, I have 3 things that I provide for value-add for my clients~

1. I provide monthly reports that show their growth in social media
2. I provide exceptional customer service which includes checking in with my clients to see if they have any concerns or questions about using the social media strategy we implemented
3. I have a library of documents and articles that I provide to my clients to educate them and expose them to valuable information that can inspire them

So far, so good….

By: uberVU - social comments

uberVU - social comments — Sun, 08 Nov 2009 20:24:30 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by TrueSmallBiz: Unique Selling Point or Positioning Strategy http://bit.ly/240IH8...

By: Jessie Fitzgerald

Jessie Fitzgerald — Sun, 08 Nov 2009 15:17:02 +0000

The “secret” to succeeding in business is to provide value to your target clientele. Of course, if you don’t know who they are and, thusly, what value they seek, you can insert some folk saying here that lets you know that you don’t have a chance at any real success.

The USP is the key to succeeding: you need to ask yourself why you’re what your target market wants.

You’ve presented a lot of good information in this article but it really doesn’t seem that digestible or spoken directly to business owners as so much at them. I would love to see an interview / several interviews with successful self-employed business owners that reveals how they discovered their USP and how it brought them to where they are today.

By: Darrin

Darrin — Sun, 08 Nov 2009 14:51:55 +0000

Building trust and credibility is really important like you said. One of the services I promote to business owners is a totally unknown service. Trying to build trust and credibility when you have an awesome service but nobody has ever heard of it is tough to do.