Comments on: Brand Booster 21 Day 9: Targeting Your Audience http://www.smallbusinessbranding.com/1519/targeting-your-audience/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: DWI Lawyer http://www.smallbusinessbranding.com/1519/targeting-your-audience/comment-page-1/#comment-326149 DWI Lawyer Tue, 25 May 2010 06:26:25 +0000 http://www.smallbusinessbranding.com/?p=1519#comment-326149 Very nice page! That is so true. Audience play an important role to every company that produces goods and services. They should put into consideration what really are the needs and wants of every consumer. Very nice page! That is so true. Audience play an important role to every company that produces goods and services. They should put into consideration what really are the needs and wants of every consumer.

]]> By: Drunk Driving http://www.smallbusinessbranding.com/1519/targeting-your-audience/comment-page-1/#comment-316251 Drunk Driving Wed, 07 Apr 2010 12:00:49 +0000 http://www.smallbusinessbranding.com/?p=1519#comment-316251 Hi Vera, thanks for sharing targeting your audience is of paramount importance. As it all depends on your business market. Hi Vera, thanks for sharing targeting your audience is of paramount importance. As it all depends on your business market.

]]> By: Brian Jones http://www.smallbusinessbranding.com/1519/targeting-your-audience/comment-page-1/#comment-293556 Brian Jones Thu, 12 Nov 2009 19:26:58 +0000 http://www.smallbusinessbranding.com/?p=1519#comment-293556 You can't sell an expensive product to a poor audience? Haven't you heard of aspiration? People aspire for a lifestyle they don't have and therefore purchase items that make them feel they have that lifestyle. If you were to walk through a low income neighbourhood, you would see kids all around wearing big brand name clothes, products that for all intents and purposes they can't afford, why? because they want people to believe they can afford those clothes and that they have a better lifestyle. Another example, why is it possible to get finance on expensive cars? If expensive cars were only sold to people who could afford them, why would there be a need for the ability to make monthly payments? Finance is available so those people who can't afford the expensive car can buy it, because again they aspire for a lifestyle where they can afford it and want people to believe that they can afford it. While on occasion it seems that you make a good point, your blog seems to be very hit and miss. You can’t sell an expensive product to a poor audience? Haven’t you heard of aspiration?

People aspire for a lifestyle they don’t have and therefore purchase items that make them feel they have that lifestyle.

If you were to walk through a low income neighbourhood, you would see kids all around wearing big brand name clothes, products that for all intents and purposes they can’t afford, why? because they want people to believe they can afford those clothes and that they have a better lifestyle.

Another example, why is it possible to get finance on expensive cars?

If expensive cars were only sold to people who could afford them, why would there be a need for the ability to make monthly payments? Finance is available so those people who can’t afford the expensive car can buy it, because again they aspire for a lifestyle where they can afford it and want people to believe that they can afford it.

While on occasion it seems that you make a good point, your blog seems to be very hit and miss.

]]> By: Targeting Your Audience Begins With Defining Them | Business Resources & Advice http://www.smallbusinessbranding.com/1519/targeting-your-audience/comment-page-1/#comment-293554 Targeting Your Audience Begins With Defining Them | Business Resources & Advice Thu, 12 Nov 2009 19:09:28 +0000 http://www.smallbusinessbranding.com/?p=1519#comment-293554 [...] Read the entire article at Small Business Branding. [...] [...] Read the entire article at Small Business Branding. [...]

]]> By: Targeting Your Audience « Small Business Branding - Brand Management World http://www.smallbusinessbranding.com/1519/targeting-your-audience/comment-page-1/#comment-293383 Targeting Your Audience « Small Business Branding - Brand Management World Tue, 10 Nov 2009 19:25:17 +0000 http://www.smallbusinessbranding.com/?p=1519#comment-293383 [...] original post here: Targeting Your Audience « Small Business Branding Share and [...] [...] original post here: Targeting Your Audience « Small Business Branding Share and [...]

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