Brand Booster 21 Day 19: Get Out There & Nuture Your Brand

nutureGetting one on one with the customers is very important. You need to talk to the customers and let them know that you are there for them if they have questions and that you really exist. Companies need representatives of a business so they are existent. It is hard for a business to gain exposure when they don’t have someone to actually talk to.

If your business targets a local community then it is important to get out there and talk to the community. Remember you are looking for the audience who is going to benefit from your product. These are the people you want to talk to.

If you have a business on the web then you will need to get one on one with the customers by providing access to a direct chat option. This gives customers a good feeling but they know that someone really exists. When you offer a direct chat they have the ability to contact a live person rather than talk to a machine. Customers despise machines, automated phone systems, and more. They will try to avoid them and it can give them a bad taste in their mouth about the business. Try to be as responsive as possible with the customers.

Local business events are extremely important. Not only do you want to target your local or national audience but you also want to attend other business events. You may find a company struggling that may need your assistance. You might find a company that you can work with together on a project in trade for advertising or even help you build your credibility.

Local business events help you network in the big industry that you may be working in. It is important to talk to companies and let them know you are out there. Maybe you will recommend one company while they recommend you. Always talk to other businesses, let them know about who you are and what you are all about, what their benefit is by knowing you, and how you can help each other. Give them something to remember you by and make an impact.

When you attend events and network with other companies and people then you provide another form of advertising. Networking works very well because when someone does come across a situation where they could use your product or service they will remember you. Creating contacts is a very big part of branding. It also helps instill your company name in the minds of people around the industry.

Your Notebook To Do:

todo

Answer the following Questions and put the ACTIONS in your To Do Notebook

  • Get out and attend some business events
  • Let other companies know who you are
  • Maybe recommend eachother, trade work
  • Get live assistance on your website

Comments

  1. I haven’t been by for a little while, and I’m not sure if “RaposoRoach” (the author of this post) is Vera or Ed, or a hybrid? Which one of you wrote this?
    Anyway, I agree and this looks like a good series I’ll have to read. I completely agree on the importance of a REAL person answering the phone, and have answers. I HATE automated phone systems. Steve, aka table top displays 🙂

  2. thanks your article. i have learned something from it .