Brand Booster 21 Day 20: Public Speaking and Other Promotional Vehicles

Brand Booster 21 Day 20: Public Speaking and Other Promotional Vehicles

publicspeakingPublic speaking for me was quite a hurtle. I knew this was a very effective way to promote my brand but the idea of it made my palms sweat. The first time I did it I spoke to a group of about 50 business woman. I was received well but they were not aware of the flubs and the number of times I lost my place. It occurred to me that I couldn’t rely on a script and memorization. I had a tendency to go off in another direction when I got into my subject. A buddy of mine gave me the one piece of advice that changed everything. Peter said, “Ed you know your stuff, just talk about it.” He suggested that I use the presentation frames to set the topic. To move through the presentation, give a quick glance oveer your shoulder and speak to what is on the screen. When I’m finished covering it, I glance again and move on.

Your Notebook To Do:


Answer the following Questions and put the ACTIONS in your To Do Notebook

  • Where are some places you can start speaking?
  • Is there a small local group you can begin with?
  • Decide where you’d like to start and begin!


  1. Raposa,

    Another good read & more to-dos. Sad that there’s one day left, but from the earlier post on knowing & keeping your corporate values to inbound linking through blog creation to this post, very good reads & keeps you on track. Thanks!

  2. I can definitely relate to your apprehension about public speaking. I get extremely nervous when I have to do something like that. With me, I just wish it was only my palms sweating. For now I may just accept that it is simply not for me. I do envy those who can use this skill to promote themselves or their business.

  3. I can certainly relate to your first experience with public speaking. It was pretty much the same for me. What I have found helpful was joining my local toastmasters group.

    They allowed me to get to know them first before I had to make the first speech, it made the whole experience much easier to bear.