Coming Out From Behind My Brand: The Dreaded Video
Posted on October 15, 2009 by Vera Raposo
Ok so it wasn’t so bad putting it together, the hardest part was to get my makeup on for the video. But just wanted to quickly share with you a couple things and to introduce video here at the site, and my new glasses. 
Recently Ed wrote about Coming out from behind your brand so I decided that it was due time to get a video up. Ed has a very strong brand and often times people even think this site is his own baby, but it’s mine. It doesn’t surprise me since Ed has what, 25 years experience in Branding?! THAT is the person I want to learn from and continue to develop a strong brand with.
Anyhow, I have an announcement in the video and I promise the video is super short. You can see the video in the new FEATURED VIDEO section.
Oh and do you like my new glasses? I’m not so sure about BLACK. Kinda late though.
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About Vera: Vera Raposo has been an entrepreneur since age 22, owning 5 retail store locations. In 2003, she closed and sold all locations to pursue her online business. Now she's living out an entrepreneurs dream having successfully turned business into a venture that's completely online. You can reach her at vera @ smallbusinessbranding . com. |
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Discussion: 16 Comments
16 Responses to “Coming Out From Behind My Brand: The Dreaded Video”
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uberVU - social comments - 22nd Oct, 09 02:10am
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Brand Booster 21 Day 21: Wrapping It All Up « Small Business Branding - 23rd Nov, 09 11:11pm
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Christina Lemmey
- 15th Oct, 09 05:10pm
Great video…perfect length AND I love the glasses
Angela Wills
- 15th Oct, 09 07:10pm
Great job Vera! Make sure you keep em coming
. I love your glasses too. Sometimes I wish I had glasses, nice glasses just make people look so sharp!
Kelly
- 15th Oct, 09 07:10pm
Kudos on venturing into the world of video Vera!
Hmmm… I don’t really ‘get’ the square glasses on anybody – but you look distinguished anyways
Vera Raposo (author comment)
- 15th Oct, 09 07:10pm
Thanks much ladies as for the glasses, I completely blame them on my daughter. Must be the style around here or something.
Jake
- 16th Oct, 09 05:10am
Really nice glasses. Very formal to look at.
Business Logos
- 16th Oct, 09 08:10am
I think its possible to leverage a brand in a video, you don’t necessarily have to associate a face with the brand to make it work.
Ashleigh Grange
- 16th Oct, 09 10:10am
Hi! I too have been thinking about creating my first video entry; however, I’m somewhat intimidated by the mechanics of shooting it and putting it together. Did you find the process hard? Did you look anywhere in particular for tips about video blogging?
Ed Roach
- 16th Oct, 09 03:10pm
BL, you’re right you don’t. I only ask that you consider it. It’s an option that works great for the right message.
Vera Raposo (author comment)
- 16th Oct, 09 07:10pm
Jake – Thanks.
BL – good point.
Ashleigh – Oh don’t be, it’s very easy when you use Audio Acrobat plus the web cam on my computer. I literally didn’t have to study anything, it is very easy. You can check it out here http://www.verarecommends.com/getaudio . There is “fancier” ways of doing it but for me, I’d rather just use something simple.
Tom - Realtor Marketing
- 17th Oct, 09 09:10pm
We all need those masks that Jane Jetson of “The Jetsons” cartoon used when talking on the video phone. That way you wouldn’t have to worry about the makeup. Nice glasses, they suit you well.
Hiking Tents
- 19th Oct, 09 05:10am
Hi Vera
As Kelly said the glasses look very distinguished. Also, I sincerely hope your daughter is well now (as I read in another post). I have two daughters under 6 and I know how hard running a business and being a parent can be – but to be in and out of hospital that just adds so much stress to the mix!
The video was great and came across as very natural. I have just started doing videos and I’ll admit they do take a bit of work setting it all up, editing, then rendering, then…oh I could go on. But the feedback has been tremendous, it is a great way to build a relationship with your customers and create some professional branding.
Regards
Damien
Vera Raposo (author comment)
- 19th Oct, 09 08:10am
Tom – yeah true.
thanks for the compliment on the glasses however I’m trying out my new contacts today.
HT – Thanks so much, and yes my daughter is doing wonderful. Stress is a big thing and I still need massage therapy on my neck for this. It’s funny how you react to stress, not a good thing.
As for the video, I think I’ll do more of them because I personally like to connect with people, I’m glad it came across as natural. I need to think more about the background though, it was pretty boring.
Peter
- 19th Oct, 09 10:10am
Nice video, you seem really comfortable in front of the camera – did you do this video in in take? We have been playing around with doing some videos, but unfortunately ‘one take’ success yet!
Vera Raposo (author comment)
- 19th Oct, 09 11:10am
Hi Peter, thanks for the comment. Well I wish it was the first take!
Maybe the third or fourth. I think with anything it will get easier with time. I also chose to use Audio Acrobat because it’s the least technical way to get the job done, easy for me to use. I hope it inspires you to get some video up on your site. I’m sure your clients will enjoy the interaction with you.