Health Insurance For Your PC?

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

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via Chris Pirillo:

Is Microsoft changing the game in computer security?

Windows OneCare Live: Coming Soon to Beta

• Provides a comprehensive PC health service
• Works automatically to help provide hassle-free protection and maintenance
• Continuously evolves to help protect you from the latest threats

With a name like OneCare (vs Norton Antivirus, Anti-Spam, Internet Security, etc) doesn’t this feel more like a health insurance coverage than a security program? It certainly gives my PC a more human feel. Is that part of the plan, Mr. Gates? What’s next? A college savings plan for your PC?

I kinda like it, and it would seem to be much more appealing to women. I wonder what Michele and Yvonne think? What do other women think?

On second thought, maybe it’s not "changing the game." Maybe it’s telling a different story. I wonder what Seth thinks?