Comments on: Stepping Up Your Brand This Christmas Season

By: Ed Roach

Ed Roach — Tue, 06 Apr 2010 00:15:49 +0000

Let’s hear it for personal contact Dog Tags. Thank you for your opinion.

By: Dog tags for dogs

Dog tags for dogs — Mon, 05 Apr 2010 01:56:48 +0000

Customer relations is key. I advocate personal contact through a follow up call on our end to the customer to solidify the relationship. And you can upsell too.

By: Ed Roach

Ed Roach — Sun, 06 Dec 2009 20:04:17 +0000

Thanks for dropping by Secondary Sales, I appreciate your following and joining in on the discussion.

By: Ed Roach

Ed Roach — Sun, 06 Dec 2009 14:30:32 +0000

Connecting with your customers directly – that’s the ticket. Thanks for your opinion Denver.

By: Secondary sales tracking

Secondary sales tracking — Sat, 05 Dec 2009 10:57:47 +0000

Ed, thanks for the tips, specially the answer to Brett’s comment was great.

-Mike

By: Denver SEO

Denver SEO — Thu, 03 Dec 2009 03:14:00 +0000

Liked the bit about ‘home grown initiatives.’ This is all part of relationship building to which SMEs are well suited!

Thanks!

By: Ed Roach

Ed Roach — Tue, 01 Dec 2009 15:57:37 +0000

Jack not only time, but also with smaller businesses the customer is generally in direct contact with the owners.

By: Ed Roach

Ed Roach — Tue, 01 Dec 2009 13:05:43 +0000

Brett, being a commodity driven business where what you sell is exactly what the competition sells is daunting as you point out. It is especially bad when large chains under-cut you by offering those ink cartridges at loss-leader pricing to get folks in the door.

What I would suggest you try is bundling a necessary group of services (that a typical good customer would love) give it a clever name and market it as a proprietary product of the Paper Shop. This “special bundle” is available FREE to all customers, or just to ink customers or whatever the target might be.

It is not always just about price. From my design side I compete against free quite often and still win. You’re still in business and I’ll bet you’re not always the cheapest – do some deep soul searching and determine why customers love you.

By: Jack Courtney

Jack Courtney — Tue, 01 Dec 2009 08:08:36 +0000

Smaller businesses tend to focus on their clients’ needs. They have lots of time to spend to cater for high quality of service to their customers. I agree with Ed, take care of your customers first because they will surely help you topple down your competitors once you have proven your worth.

By: Ed Roach

Ed Roach — Mon, 30 Nov 2009 22:59:55 +0000

Thank you for your comment Metal Briefcases. Small business need only step up to the plate.
It’s not the time to dwell on the size of a competitor but to celebrate your ability to deliver faster and better experiences.

By: Metal Briefcases

Metal Briefcases — Mon, 30 Nov 2009 22:30:17 +0000

Those are some great promotional ideas. You are right that smaller businesses do have the advantage of being able to directly connect with customers better. You have to play that advantage and show each of your customers that you care. Oftentimes people purposely choose to deal with a small business for that personal service.

By: uberVU - social comments

uberVU - social comments — Mon, 30 Nov 2009 18:00:31 +0000

Social comments and analytics for this post…

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By: Brett

Brett — Mon, 30 Nov 2009 08:46:56 +0000

I find myself conflicted at this time with respect to the deep discount mentaility. One the one hand this is prime retail time, the low hanging fruit is there to grab, on the other, if everyone else is doing it then what chance do you have if you are not?

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Mon, 30 Nov 2009 02:46:36 +0000

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