Comments on: “Our People Make The Difference” Is Not A Differentiator

By: Ed Roach

Ed Roach — Sat, 28 Aug 2010 04:03:01 +0000

I don’t think there is any contradiction to the blog title in your comment Rikvin. I think that you agree, that a brand goes beyond simply the people, but rather it’s what the people bring to the relationship with the customer. Value added.

By: Rikvin Singapore

Rikvin Singapore — Fri, 27 Aug 2010 17:41:26 +0000

Now this is what i call blog! a very interesting topic to discuss.. “Our people makes the difference” Literally, yes! But, what is the very reason why your company becomes more better than your competitors? hhmm..

I guess this is going to be a little bit contradicting to our title. but, this is a comment right? I think and i believe that the main recipe for a success of a company is leverage. A single entity with a lot of leverage will be considered as an asset to the company. It is not mainly the guy you hire right? its their skills.. their capability to work smart and hard at the same time.

I remember on my first year of teaching at FEATI University the Dean of college of engineering told me. “My son, always remember not just to teach, teach right!” its a diversification against ignorance. That makes sense if you know what you are doing. All in all, it is the process and recipe who makes the entire company and not just the people alone. do you wonder why there are company policy? job descriptions? tell me

By: Ed Roach

Ed Roach — Sun, 08 Aug 2010 11:21:08 +0000

Don’t forget it took a true visionary to know which great people to make part of their team and also to recognize the direction that they all take together. A great owner motivates and inspires greatness.

By: Singapore Company Incorporation

Singapore Company Incorporation — Thu, 05 Aug 2010 21:48:35 +0000

“Our People Make The Difference”– so true.

It’s the employee or people behind the company whom we should give the compliment behind the success of every company. Success of one business are not always because of the owner, it’s because of the people behind it. Without these people, great-minded owner would be nothing.

By: Ed Roach

Ed Roach — Fri, 09 Jul 2010 00:57:44 +0000

Lirik, you’re welcome.

By: lirik lagu

lirik lagu — Sat, 19 Jun 2010 17:18:24 +0000

nice post, thanks for the great sharing.

By: Ed Roach

Ed Roach — Mon, 04 Jan 2010 14:09:21 +0000

It’s the easy differentiator isn’t it? When all else fails it’s “our people that make the difference.” I hope they are that grateful to their employees when raise time comes along.

By: Small Business Marketing

Small Business Marketing — Mon, 04 Jan 2010 03:42:55 +0000

I agree, every customer of mine always starts out with “our customer service is our key difference, or its our people”. They say that because they never really thought about what sets their company apart from their competition, not in an analytical type of way.

By: Ed Roach

Ed Roach — Mon, 21 Dec 2009 14:41:41 +0000

Online: Everything is easier said than done isn’t it? Don’t shy from things that are difficult. Following takes effort as well, I’m suggesting you apply that effort in directions that REALLY do differentiate yourself.

I love how small businesses state over and over that “service” is their big thing. But if you look at them objectively, taking a customer’s money and wishing them a great day with a smile isn’t top drawer service. Many businesses don’t even try to build a relationship.

The biggest effort they extend is explaining to the world why it is that they can’t do something and blaming it on everything but themselves. The economy is a great scape goat.

I use a positioning strategy based on differentiation every day in my world and many times I am competing against free and win.

By: Ed Roach

Ed Roach — Mon, 21 Dec 2009 14:27:26 +0000

What do mean by slippery Denim? Are you referring mostly to ad words of marketing initiatives in general?

By: denim leggigns

denim leggigns — Tue, 15 Dec 2009 09:31:42 +0000

I agree that there are so many strategies and the problem is that you can check them only by using them. There are no reliable books or resources about that because Google is changing rules almost every year. Because of that web marketing is still one of the most slippery branches in IT world.

By: Reviewsgoldmine

Reviewsgoldmine — Tue, 15 Dec 2009 09:27:11 +0000

i believe the slogans we use can also attract many people to us. But we should be able to provide services that match our slogan, else we might end up losing those who got attracted by our slogans

By: Tiensdirect

Tiensdirect — Tue, 15 Dec 2009 09:23:53 +0000

I agree with the fact that we have to come out bold and face competition by doing something extra. It is that something extra that makes our services differ from that of our competitors and makes us gain more clients

By: Online Business Cookbook

Online Business Cookbook — Mon, 14 Dec 2009 21:26:54 +0000

Thats funny. Our local grocery store has that exact slogan and their people are “different” for sure. The service is not that great and the slogan seems to work in reverse when comparing it to the actual experience. I like the idea of creating a unique compliance and over delivering on it – so to speak. It is easier blogged about than done I must say!

By: Ed Roach

Ed Roach — Mon, 14 Dec 2009 13:03:27 +0000

You’re second point may also be right, but never fear competition. Be thankful customers are aware of everybody. It only helps to differentiate yourself more when they recognize the difference. Even that the perception of you is different they will investigate regardless to be sure of your difference. Not many shop blindly these days.

By: GuideMeSingapore

GuideMeSingapore — Fri, 11 Dec 2009 21:29:43 +0000

I think the term “new perspective” is key here. With so much competition around, the only way to really create a strong brand is if your potential customers see you or your services from a new perspective. Doing the same thing again can actually be counter productive as people will think of other brands as well along with yours.