Comments on: Branding: What’s An SME To Do?

By: Ed Roach

Ed Roach — Wed, 14 Apr 2010 10:45:51 +0000

Thanks Yinka. It’s certainly a tonic worth taking. Thank you for commenting.

-Ed

By: yinka olaito

yinka olaito — Wed, 14 Apr 2010 10:39:25 +0000

Thanks so much for the conclusion drawn (When it’s slow, work on your brand. When you’re busy, work on your brand. When your resting, work on your brand. Define yourself – lead). It is a great tonic that will revive any dead brand

By: Ed Roach

Ed Roach — Thu, 08 Apr 2010 20:24:47 +0000

Chris is 100% correct. Blogging has done wonders for my brand and helps to define who I am. There is no better way to build your expert profile in my humble opinion.

Thanks Chris.

By: Chris Forte

Chris Forte — Wed, 07 Apr 2010 19:13:21 +0000

Blogging is a fantastic way for small business to start branding themselves. Every blog post they write is a chance for them to brand themselves with the style and personality of the writing, the effectiveness and professionalism of the information contained and the unspoken trust that a blog creates with its readers by the very nature of its medium as a free resource through which the company speaks.

Every blog post gets indexed by Google and so this is a fantastic way for SMEs to compete with the big boys – they may have big fancy expensive websites but I bet 99% of them don’t do keyword rich blog posts twice a week.

By: Ed Roach

Ed Roach — Mon, 29 Mar 2010 18:45:59 +0000

I do much the same “ID” when asked about blogging. It is a very effective channel for marketing ourselves.

By: Indian handicrafts

Indian handicrafts — Mon, 29 Mar 2010 15:03:37 +0000

I don’t think I’m afflicted… except when someone asks me about blogging. And then, just like the way you described, I seem to enter a different zone altogether and could wax lyrical forever… never mind the other person hasn’t a clue what I’m talking about.