Comments on: Got A Niche? Scratch It!

By: Ed Roach

Ed Roach — Tue, 26 Jan 2010 17:50:25 +0000

Tony thanks for backing me up in your commenting.

By: Ed Roach

Ed Roach — Tue, 26 Jan 2010 17:48:05 +0000

Thank you Carter, maybe I’ll start up Ed’s 24 Hr. Business School. Your compliment is appreciated.

By: Tony Ybarra

Tony Ybarra — Tue, 26 Jan 2010 15:13:24 +0000

A very good piece of writing. Knowing one’s niche and targetting your business towards the niche is a good idea to promote your business and make it a success.

By: Carter Schimpff

Carter Schimpff — Tue, 26 Jan 2010 03:23:16 +0000

Ed,

Brilliantly written and extremely well said — you’ve narrowed something that business schools take two years to teach (if they teach it at all) and made it crystal clear in one fantastic article.

Just thought I’d let you know — everyone deserves a pat on the back when they do a good job! Definitely bookmarking this site.

By: Ed Roach

Ed Roach — Tue, 26 Jan 2010 00:06:30 +0000

Lots of reasons to to embrace Niches. Thanks for commenting Jonathan.

By: jonathan

jonathan — Mon, 25 Jan 2010 21:40:57 +0000

With so much compition in most areas of the internet the only way to make your site stand out either to the user of the search engines is to find a niche and make it yours.

By: Ed Roach

Ed Roach — Mon, 25 Jan 2010 18:27:07 +0000

That’s the reality of the web Mike and let’s be thankful for it

By: Mike

Mike — Mon, 25 Jan 2010 18:24:11 +0000

Astonishing how much the web has made marketing to a niche, no matter how obscure, possible even to smallest ad budget.

By: uberVU - social comments

uberVU - social comments — Mon, 25 Jan 2010 13:13:14 +0000

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By: Ed Roach

Ed Roach — Sun, 24 Jan 2010 19:19:54 +0000

Many businesses feel strongly that they don’t want to miss any potential sale. If they did some study even they would see that their typical customer is not everybody, but a niche. Traditional thinking is frightened by this thought, they are happy with “the devil they know”. They are afraid to step out of their comfort zone. They are followers, not leaders.

By: Brandi

Brandi — Sun, 24 Jan 2010 08:38:39 +0000

I love this post. I have been working to really narrow down my niche and make sure that I am really getting in front of the people that matter to my business. However, I find that when talking to established business owners they sometimes dont want to take the time to really define their niche. I think it is the first step to building any type of strategy. Some business owners, however, dont want to break away from the mass marketing strategy.