Comments on: What Does Your Brand Say?

By: Ed Roach

Ed Roach — Mon, 08 Mar 2010 00:41:53 +0000

I don’t know Pack, but I think that niches are actually growing due to social networking and other web vehicles where people are segmented into interest groups. Amazon and iTunes break their audience into interest niches by what genre of music they listen to and the types of books they read. So, this capability only catapults niche building.

By: pack

pack — Fri, 05 Mar 2010 14:19:11 +0000

To get ur product identified with a niche is always difficult and its becoming more and mre difficult with advent of web. Brands are increasing but brands that identify a niche

coca cola – soft drink
mcdonalds – quick food

are diminishing.. A world of medocrity is coming soon

By: Ed Roach

Ed Roach — Sat, 27 Feb 2010 03:07:22 +0000

Those ‘certain products’ have a tendency to be lifestyle products – would you agree?

By: antalya homes

antalya homes — Fri, 26 Feb 2010 09:11:52 +0000

I definitely agree that certain products and brands tend to say something about the people who use them.

By: Ed Roach

Ed Roach — Wed, 17 Feb 2010 20:32:49 +0000

I think this would be a great project for some research people to see how close people’s perspective is on percieved owners and actual owners. I wonder how close the data would be?

By: Des Moines movers

Des Moines movers — Wed, 17 Feb 2010 17:15:06 +0000

Wow, it’s great that you were mentioned in his book. I definitely agree that certain products and brands tend to say something about the people who use them. When I see someone driving a Bentley, for example, that tells me more about that person than when I see someone driving a Toyota. In some cases, though, our assumptions can be incorrect, especially as brand imaging and consumer preferences shift over time. -Josh

By: Ed Roach

Ed Roach — Tue, 16 Feb 2010 19:27:05 +0000

I agree laptop. It’s definitely a perception/reality dilemma. Maybe some of our readers here have some ideas as to how to address this situation.

By: Laptop Briefcases

Laptop Briefcases — Tue, 16 Feb 2010 18:50:21 +0000

Congrats on getting mentioned in Professor Mittal’s textbook. It sounds like a very interesting read.

You make a good point about how people automatically judge people based on products they use. I would think this would be quite difficult to overcome. Changing the way people think is a challenge.

By: Ed Roach

Ed Roach — Tue, 16 Feb 2010 01:05:15 +0000

It is a landslide of information. Thanks for the comment Pat.

By: Pat

Pat — Tue, 16 Feb 2010 00:05:51 +0000

Great post! I will have to look into buying this textbook!