Comments on: Frequency of Your Emails

By: Kids Rolling Suitcase

Kids Rolling Suitcase — Sun, 04 Jul 2010 16:59:45 +0000

One of the hot topics in internet marketing right now is creating lists because they are a much longer term strategy then just setting up a ppc campaign or something. One thing I have noticed that a lot of people stress with your list is not to over email them, or you could risk loosing subscribers. I think this is true for small businesses also. I know I have actually unsubscribed from certain online retailers before because they just send too many updates. Even though they are sending coupons and deal updates sometimes it just gets to be too much. I think you are right though about NOT once per month, that is definitely not enough, but sometimes multiple times per week can be annoying.

By: personal insurance

personal insurance — Sun, 07 Mar 2010 00:18:40 +0000

I think this is very dependant on the industry, take the personal insurance industry, with little change that is of any value to the consumer pushing out mail outs a couple of times a week just seems like overkill. I ask myself before pushing out a new email marketing piece is this going to be of value to the reader, if the answer is no I scrap it until I have enough useful information to make interesting reading.

I can see how daily mail outs can have great impact in certain circumstances. I receive a daily tip on nutrition from a small company in the UK and it keeps me aware of their brand and going back to their site.

By: Accountant Sydney

Accountant Sydney — Tue, 02 Mar 2010 09:54:03 +0000

When doing e-mail marketing campaigns it is important to be mindful of your reader. Too many e-mails in a short space of time can result in “e-mail fatigue”. My suggestion is to include interesting content in your e-mail campaigns i.e. it should be more than just a sales letter. If it captures your readers interest – regular e-mails will be more welcome.

By: Ed Roach

Ed Roach — Thu, 25 Feb 2010 15:33:21 +0000

I firmly believe no matter what schedule you follow, consistency breeds familiarity and that spurs growth in business.

By: Blumenversand

Blumenversand — Thu, 25 Feb 2010 07:41:13 +0000

Ed, an other approach would be to send at around the same day&time the person originally subscribed. Could be used as an indicator for being interested and working on topic at this point of time.

Small businesses do a lot of office stuff on weekends. Just think of someone running his shop Monday to Saturday, not much time in the evening to do bookkeeping and other office tasks. A sunday could work out well for you.

Btw, wanted to send out my current newsletter on sunday 28 and and this morning i found that i have scheduled it for running this morning 11 a.m. (can’t change it anymore).

By: DivvyWork

DivvyWork — Thu, 25 Feb 2010 02:35:30 +0000

I have a few sites that that send out emails… Most send messages when something changes. For example, if someone writes a comment on their profile page. Other than that I send out emails only when there is a major change to my system.

By: Mike

Mike — Thu, 25 Feb 2010 01:49:00 +0000

Tough to peg the right frequency, but if your blasts are consistently relevant to the recipients, I’d guess the send time/date is less important.

By: Ed Roach

Ed Roach — Thu, 25 Feb 2010 01:16:09 +0000

My audience is small to medium businesses. So I’m not sure Sunday would be a good fit, BUT to be open minded my blog has decent Sunday readership so maybe it would be worth a test. Couldn’t hurt.

By: Blumenversand

Blumenversand — Wed, 24 Feb 2010 09:34:49 +0000

I used to have a similar approach as Ed – fixed weekday and fixed time. Now I read somewhere that sending out on sunday afternoon 3:30 pm returns the highest opening rates (results were based on a study using a few thousand email addresses).
A possible reason for this is (when you want to reach consumers) that families do lots of email/computer stuff on weekends and many ebay auctions are ending sunday afternoons or evenings (so everone is checking ebay or their email).

By: Ed Roach

Ed Roach — Wed, 24 Feb 2010 01:24:51 +0000

I mail out every Wednesday at 11 am. What I am going for is consistency. I want my audience to KNOW that every week they will be getting Ed Roach’s Weekly Tips at exactly the same time. After a time this becomes as common knowledge as sunset.

By: Paul Davidson

Paul Davidson — Tue, 23 Feb 2010 22:45:09 +0000

I agree, Vera, that’s very good advice. It’s a useful strategy to do email marketing when there is some important news to announce, or something interesting to say, rather than doing it at regular intervals.

By: Dave Finkelstein

Dave Finkelstein — Tue, 23 Feb 2010 20:35:38 +0000

I have had good success with weekend email blasts. although this seems counter intuitive. Inbox’s are less stuffed and your prospect is more relaxed, hopefully, so that a well thought out subject line has a better chance of gaining their attention.

As always, but even more so on weekends, make sure your email has something of value

Dave