Comments on: How iPad Opens The Door To You Magazine http://www.smallbusinessbranding.com/2278/how-ipad-opens-the-door-to-you-magazine/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ed Roach http://www.smallbusinessbranding.com/2278/how-ipad-opens-the-door-to-you-magazine/comment-page-1/#comment-329172 Ed Roach Mon, 14 Jun 2010 00:56:31 +0000 http://www.smallbusinessbranding.com/?p=2278#comment-329172 I touch on that in the comment above Dan. I don't think you have to an existing magazine business at all. That's my point. Your existing blog can just as easily become a magazine in ePub format. You audience is the niche list you should be building over time. If your niche is several thousand that should be enough to attract the attention of advertisers. Your magazine doesn't have to be the scope of Time to make an impact. I'm not saying it would be as simple as an app and viola! a magazine. That's naive. If I wanted to protect my concept, by "not telling", I wouldn't bother bringing it up in the first place. I only hope to inspire you. My only wish is that when you do launch your own emagazine you let us know so that we can all subscribe. I touch on that in the comment above Dan. I don’t think you have to an existing magazine business at all. That’s my point. Your existing blog can just as easily become a magazine in ePub format. You audience is the niche list you should be building over time. If your niche is several thousand that should be enough to attract the attention of advertisers.

Your magazine doesn’t have to be the scope of Time to make an impact. I’m not saying it would be as simple as an app and viola! a magazine. That’s naive. If I wanted to protect my concept, by “not telling”, I wouldn’t bother bringing it up in the first place. I only hope to inspire you. My only wish is that when you do launch your own emagazine you let us know so that we can all subscribe.

]]> By: Dan Moore http://www.smallbusinessbranding.com/2278/how-ipad-opens-the-door-to-you-magazine/comment-page-1/#comment-327820 Dan Moore Thu, 03 Jun 2010 22:37:35 +0000 http://www.smallbusinessbranding.com/?p=2278#comment-327820 You know, I couldn't help noticing that not once, anywhere in this article is there an actual description of how to do this, or even where to go for more information. Yes, it's great that we can do this. Now, how the Hell do I find where to go or what to do? From the looks of things, you have to have an actual magazine business, with attendant investments, before you can publish. None of the apps I've seen advertised make the route to self-publishing obvious either... So, while I think it's great you're making people aware of these things, you've failed the basic communication at a fundamental level, sort of like saying "There's a way to do a thing, and I know how, and it's GREAT...but you have to find it out for yourself 'cause I'm not telling". And that's no different from 'traditional' publishing. You know, I couldn’t help noticing that not once, anywhere in this article is there an actual description of how to do this, or even where to go for more information. Yes, it’s great that we can do this. Now, how the Hell do I find where to go or what to do?

From the looks of things, you have to have an actual magazine business, with attendant investments, before you can publish. None of the apps I’ve seen advertised make the route to self-publishing obvious either…

So, while I think it’s great you’re making people aware of these things, you’ve failed the basic communication at a fundamental level, sort of like saying “There’s a way to do a thing, and I know how, and it’s GREAT…but you have to find it out for yourself ’cause I’m not telling”.

And that’s no different from ‘traditional’ publishing.

]]> By: Ed Roach http://www.smallbusinessbranding.com/2278/how-ipad-opens-the-door-to-you-magazine/comment-page-1/#comment-318652 Ed Roach Mon, 19 Apr 2010 21:04:39 +0000 http://www.smallbusinessbranding.com/?p=2278#comment-318652 Justin: YOU magazine doesn't have to be an app. iPad reads PDF's and ePub files as well. Your magazine can also be web based. Now let's say it's web based, you're right that it doesn't necessarily have to be on an iPad, but reading it there is a much better experience than a laptop balanced on your lap or sitting bolt-upright in a chair on your desktop. I'm envisioning an ePub file myself. But, if it is an app, then yes there are distribution costs to the tune of 40%. But that can be off-set depending on your pricing model. TSR: I meant it as "YOU" (personally) Magazine, or put another way "ME" Magazine or any name you like because it's yours. And yes, I'm suggest you can start the "Trade Show Rockstar Magazine" and iPad is your delivery channel. The fact that it is not huge, but a niche is the desirability of it. Justin: YOU magazine doesn’t have to be an app. iPad reads PDF’s and ePub files as well. Your magazine can also be web based. Now let’s say it’s web based, you’re right that it doesn’t necessarily have to be on an iPad, but reading it there is a much better experience than a laptop balanced on your lap or sitting bolt-upright in a chair on your desktop.

I’m envisioning an ePub file myself. But, if it is an app, then yes there are distribution costs to the tune of 40%. But that can be off-set depending on your pricing model.

TSR: I meant it as “YOU” (personally) Magazine, or put another way “ME” Magazine or any name you like because it’s yours. And yes, I’m suggest you can start the “Trade Show Rockstar Magazine” and iPad is your delivery channel. The fact that it is not huge, but a niche is the desirability of it.

]]> By: Trade Show RockStar http://www.smallbusinessbranding.com/2278/how-ipad-opens-the-door-to-you-magazine/comment-page-1/#comment-318569 Trade Show RockStar Mon, 19 Apr 2010 15:09:22 +0000 http://www.smallbusinessbranding.com/?p=2278#comment-318569 hi Ed, I think it was an accident on your part, but your title got me to click through. To explain, I thought the "You" was a typo and should be "Your" (so I clicked through to comment and let you know :) ), but now I realize you really meant "YOU"... right? But is YOU magazine real, or do you mean a magazine that "you" can publish, i.e. your own personal magazine? Steve PS. I think the iPad will be huge, and will open may new windows. hi Ed,
I think it was an accident on your part, but your title got me to click through. To explain, I thought the “You” was a typo and should be “Your” (so I clicked through to comment and let you know :) ), but now I realize you really meant “YOU”… right? But is YOU magazine real, or do you mean a magazine that “you” can publish, i.e. your own personal magazine?
Steve
PS. I think the iPad will be huge, and will open may new windows.

]]> By: Justin http://www.smallbusinessbranding.com/2278/how-ipad-opens-the-door-to-you-magazine/comment-page-1/#comment-318412 Justin Mon, 19 Apr 2010 02:58:41 +0000 http://www.smallbusinessbranding.com/?p=2278#comment-318412 How can it have no distribution costs if Apple takes a cut of all apps sold? If you are distributing the magazine for free, then it is exactly the same as a website and the advantages of Apples closed system evaporate. How can it have no distribution costs if Apple takes a cut of all apps sold?
If you are distributing the magazine for free, then it is exactly the same as a website and the advantages of Apples closed system evaporate.

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