Comments on: 5 Tips To Magnetize Your Brand

By: Daniel Franklin

Daniel Franklin — Sun, 29 Aug 2010 03:32:43 +0000

Interaction is what we need. Most businesses forget about that important aspect. You need to put some effort to reach out with other people. In this way, they can feel your sincerity towards them.

By: Troy

Troy — Tue, 15 Jun 2010 04:33:28 +0000

On #2, I would go even further – to say more than “It’s not just about you” to “It’s not at all about you”. It’s all about your customers. They don’t care about you, why should they? They are in it for them, and the sooner your brand touches the place in them that addresses their true desires and needs, the greater the success.

I’m really enjoying your blog!

By: Office file cabinets

Office file cabinets — Mon, 07 Jun 2010 22:56:23 +0000

Very good post…you could right a good book on this Vera. Something to add about brand names I think that goes along with this is the example of GOOGLE. GOOGLE made up “GOOGLE IT” So when we think about the internet we think of GOOGLE.That’s powerful! That’s something that we can do…when someone thinks about our industry they should think of us. For example if you have a Courier Service named Spot Runners you could make your brand phrase “RUN IT!” So when people think of a courier service they’ll think of you…you’ll have a tremendous edge over your competitors. It’ll take time…but it’s worth it.

By: anthony morrison

anthony morrison — Thu, 20 May 2010 05:42:24 +0000

While marketing our brand we have to use our logo, colors and graphics but one thing in mind this logo,color and graphics are same on all marketing places. Also liked all the tips which is by you.

By: Boost Promotional Products

Boost Promotional Products — Tue, 11 May 2010 03:40:15 +0000

Sticky or magnetic brands are created not born. I personally like the generic brands. For example if you live in the United States and you own an airline company, for example American Airlines, these generic brands resonate better with your clients and customers. If you had Airline Company and called yourself “XYZ” company, it does not have the same effect or brand recognition as with the first example. Food for thought…

By: Janeuree @ Walking Canes

Janeuree @ Walking Canes — Mon, 10 May 2010 16:23:02 +0000

Hi Vera

Agree.It’s essential to establish a solid foundation for your brand first before diving in to the people. It’s a good decision to put online marketing in number 4. It’s a smart move to use social networking sites and other mediums to reach out to people but remember it’s not enough that you trust on your brand, you should also make other people trust in you by making yourself credible by having a solid brand.

By: Jorgen Sundberg

Jorgen Sundberg — Mon, 10 May 2010 14:40:19 +0000

I think number 5 is so true, be the trusted expert in your field and that will lead to business opportunities outside of it as well. “The nicher, the richer” as they say!

By: Business Logos

Business Logos — Mon, 10 May 2010 10:03:29 +0000

Brand is about perception, if you have a brand that excites people they will help spread the word about your brand, its more than just establishing a brand that people are drawn to.

By: Zahnaufheller

Zahnaufheller — Sat, 08 May 2010 15:30:05 +0000

I have a hard time in one of my niches to build a real brand. It is a site about home bleaching but also general information on the topic of teeth whitening. Now the issue I am experiencing is that people don’t trust this niche anymore because they have been ripped of too many times. The site is bringing in decent money but in terms of building some kind of community around it… it looks bad.

There are tons and tons of quality content on the page but I have very high bounce rates and am not really sure why.

Branding is definately the way to go because one time customers are ok but way better are customers that come back over and over.

By: Lisa

Lisa — Thu, 06 May 2010 19:59:36 +0000

Vera, I love your article. I would want to stress that #1, “What’s your personality?” should be >based on< #2, "Build your brand around your customers needs and wants too."