This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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From Jeremy Heigh (the sift everything experiment):
"In all things there is a baseline. It used to be that a high-school
diploma done you good. Now we’re skittering between Master’s degrees
and Ph D’s. The education baseline is rising …"The baseline to sustain a “personal brand†is
hopping levels and broadening to encircle a wider range of skills — but
that’s obvious. What’s catching my eye is the average sheep. Those
people that ignore these changes."Before you could finish
high-school and stay in Sunday school — done. In between then and now,
you could spend two years and catch up. But now — the gap is huge (the
gappingvoid is hugh, heh). To be near the top you need a high-end
degree from a prestigious school, a huge sphere of relationships across
a wide swath of the economy, and a personal brand so deliberately
constructed that it can withstand the torturous strain of a non-linear
career.""Now you can’t catch up — you can either do it or you’re out — permanently.
