This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Tom Asacker has A Clear Eye for Branding:
"So if you want to refer to yourself as a "brand" – if you want to play
that "game" – than you must understand and accept the realities of the
marketplace. Most importantly, the cold, harsh reality that the
marketplace doesn’t care about you. We care about how our association
with you is going to benefit us. Will it make me feel smart? Will it
make me feel right? Will it make me feel more connected? Will it help
me do my "job?" Will it give me something to talk about? Will it bring
me more blog traffic? Will it make me feel less alone?"
