Ways to Increase Online Brand Visibility

The Internet is a competitive space. Since people turn to the Internet to find information about pretty much everything, marketers are trying their best to make a name for themselves online. It isn’t easy, and while it’s hard enough to even establish an online presence in the first place, it’s even harder to maintain a positive brand image over time. It isn’t something that magically happens. It takes a lot of time and effort to build up brand visibility and brand equity online but it’s time well spent since it will result in establishing trust with your target audience and with the search engines which are two key factors to online marketing success.

Here are 3 ways to increase online brand visibility:

Produce Quality Content

Obviously, you need to have a website filled with lots of useful information but that’s not where your content marketing strategy should end. The more “real estate” that you have online, the better. Remember, content shouldn’t be a sales pitch for your product or service. The content that you produce should provide some benefit to your target audience and establish yourself or the business that you represent as a trusted industry expert. By producing quality blog posts, videos, articles, whitepaper, E-books, and more you will gain a certain level of trust with target audience members and the search engines which will establish your brand identity.

Form Relationships with Others in the Industry

As they say, “location, location, location”. While the content marketing piece is extremely important to build brand visibility, where those articles, whitepapers, E-books, etc. are found plays a large role in its success. It’s necessary to attract the attention of the right target audience. This is why it’s important to reach out to and cultivate relationships with influential people in the industry, bloggers in particular. By establishing a relationship and a level of trust with the owner of a popular industry blog that gets thousands of unique visitors a day, you may be asked to become a guest contributor which may even lead to becoming a regular writer. Gaining support from a trusted industry expert passes authority on to you which builds brand equity and will also result in increased traffic to your site.

Develop an Online Community

Social media is great for brand building online. Of course, it requires developing a strong social media strategy. You simply can’t sign up for an account and expect that to help your cause. You need to be active and post content daily while taking the time to interact with followers. In social media, your fans and followers are your greatest asset. As long as you post quality content, they will share it, Like it, and re-tweet it to their followers expanding your brand visibility. While it’s certainly important to be active on Facebook, Twitter, and LinkedIn, there are numerous smaller and niche social networking sites that may be a good fit for your business that shouldn’t be overlooked.

Nick Stamoulis

Nick Stamoulis is the President and Founder of Brick Marketing, a Boston based SEO company. For more information please visit http://www.brickmarketing.com.

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  1. Branding is about setting a unique segment inside a mind of a consumer. When someone says toothpaste, one right away thinks of Colgate. The key is to identify that precise one segment, that niche, and do everything to capture that niche via your brand or company name. Many online businesses have done just that. Think payment system – PayPal, think search engine – Google, think downloads – Download.com, think online auction – Ebay. For every segment, there is an existing brand. Carve your unique space, your niche, and your brand will succeed.

  2. A well optimized site will have a genuine balance between what a human needs to see on the site to have a good brand experience and what the search engines need to “see” on the site to draw searchers to it.

  3. KarlWalinskas says:

    Great article, I agree that it’s very important to write high quality content. The more high quality content you have on your site, the better. Just like you said, it builds trust and that is vital to keep your site afloat.

  4. SuzanneMB says:

    Your point about other smaller social media sites is important. My niche market has several online places to network and connect that allow me to go straight to the “horse’s mouth” so to speak.

  5. drmdinesh786 says:

    nice blog and all information

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  6. Quality content has been one of the effective ways in increasing your site’s online visibility.

  7. Cape Coral Property Management says:

    Yes agreed with sscott. If you have a quality people will come back for more on the other side people ignore it.

  8. very nice post, i certainly love this website, keep on it. Thanks Nick for a great post.