There is a commercial for the Smart Car – a tiny two seater – that has all kinds of people proclaiming ‘Big’ from singers to politicians, business owners to children. At the end, one lone guy sees the Smart Car and says… Small! Implying Big is not the answer, Small is.
While I didn’t think the commercial is particularly clever, it drove the point home for me. Sometimes the solution you’ve been seeking is the opposite of what you have been doing all this time.
Many small businesses often start off by de-valuing their products and services to get things going and then we get stuck there.
I’m not saying having low priced products is bad or even a no-no. Sometimes you need that. What is a mistake though is staying or suppressing your pricing for everything you do, while maintaining a high quality product that in no way reflects your pricing. Very soon, you will feel like you’re working too hard, running out of steam. All of a sudden, the dreams of financial freedom seem just as far away as when you were working at a regular job. You may even begin to resent your business because it doesn’t seem like you’ve come very far. What can you do? Go the opposite way.
Start creating high end products that bring you more per sale, products that people want to buy more of – yes, believe it or not, low prices can reduce sales. Consider products from Apple. You’d call them anything but cheap. Yet, the iPhone 4S sold over 4 million units in just 3 days. The cherry on top, most Apple customers are fiercely loyal.
Wouldn’t you like to have a business like that? That’s why we invited Armand Morin a genuine Internet Marketing authority to share his knowledge about creating high end, high value products in an exclusive webinar.
The webinar is scheduled for this Thursday, October 27th, 2011 at 9 p.m. U.S. Eastern time. To join us, register here.
It is not everyday we can host webinars with legends like Armand so we are very proud to be able to offer this to you for no charge whatsoever. We’ve already invited people on the mailing list so the webinar has already begun to fill up. Because seats are limited, register today to make sure you save a spot for yourself.
We know you will get a lot of golden nuggets from this webinar. We always do when attending Armand’s webinar. Be sure to attend with pen and notebook in hand. See you there!