Tell Me About Your Company

Written by Yaro
on November 1st, 2004 / Leave a Comment / Print this

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

What is smallbusinessbranding?

smallbusinessbranding is a start-up, internet-based inspiration and education company. Actually, we’re looking for a new name. smallbusinessbranding is okay, but it’s not really a big enough idea/name to capture everything we want to do. We kind of like the name Solostream, but we’re not 100% sure yet. Stay tuned.

Why does
smallbusinessbranding exist?

We exist to
accelerate the business success and personal fulfillment of
solopreneurs.

Why does the world need
smallbusinessbranding?

Frankly, you don’t need us. We’re just thankful
for the opportunity to engage with you in this way, and we realize we must work
to earn that opportunity each day.

Nice try. Really, how do you add value to the lives of solopreneurs?

In general, there are two ways we endeavor to add
value to the lives of solopreneurs:

1. We inspire them with the vision of who
   they are (or can become) and the lifestyle they can enjoy.
2. We educate them
   through skill sets, information, resources and connections to fulfill that
   vision.

What’s most important to you as an company?

These are some of our core values:

1. Integrity - life is easier when you understand and fulfill your commitments.
2. Simplicity - makes it easier to focus on what’s most important.   
3. Effectiveness - we want our stuff to get results for people.
4. Human Relationship - we are many, we are one. 
5. Growth - it’s the natural course of life.   
6. Beauty - we like things to look good.
7. Leading-edginess - we like fresh and new.
8. Tech-savviness - it’s all about simplicity and competitive advantage.

Who are the people behind smallbusinessbranding?

For now, it’s just me, Michael D. Pollock. I’ve spent the last six years studying and coaching small
business owners. I also spent 18 months as an instructor for Life On Purpose Institue, a coach training company based in North Carolina. Prior to my coaching career, I held sales, management and consulting positions within the automobile industry, as well as serving 8 years in the U.S. Navy.

In addition to developing this business, I currently hold an increasingly part-time sales position for a family-owned RV dealership here in
Northeastern Connecticut. My most cherished role, however, is being the proud father of a very bright,
11-year-old girl named Haley.