Comments on: Do You Need A Website? http://www.smallbusinessbranding.com/429/do-you-need-a-website/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mattg http://www.smallbusinessbranding.com/429/do-you-need-a-website/comment-page-1/#comment-9377 Mattg Tue, 16 Jan 2007 10:21:42 +0000 http://www.smallbusinessbranding.com/429/do-you-need-a-website/#comment-9377 Anybody who runs a business which needs lot of people to tell about, needs a website. Anybody who runs a business which needs lot of people to tell about, needs a website.

]]> By: Yaro http://www.smallbusinessbranding.com/429/do-you-need-a-website/comment-page-1/#comment-4414 Yaro Wed, 23 Aug 2006 03:44:36 +0000 http://www.smallbusinessbranding.com/429/do-you-need-a-website/#comment-4414 Hi Claudine, <em>I know that this is the “brochure” effect you are referring too but there are thousands of landscape companies out there and I don’t see how it would be possible for someone randomly searching the internet to find me.</em> How people would find is to use geographical keywords. Your landscape business is located in a city or town and most people when searching the web for a landscaper will use something like - "cityname landscaper" or similar. Becoming one of the top ranked sites for geographic (local) search terms is not hard and is exactly what I recommend you optimize your website for. You could also use PPC to send traffic to your site. The "brochureware" problem only occurs when your website doesn't sell. If you don't have good sales copy on your website it's like having a customer service person who knows nothing about selling landscape supplies to your customers. You wouldn't hire a sales person who didn't know how to sell the product, the same goes for your website. Hi Claudine,

I know that this is the “brochure” effect you are referring too but there are thousands of landscape companies out there and I don’t see how it would be possible for someone randomly searching the internet to find me.

How people would find is to use geographical keywords. Your landscape business is located in a city or town and most people when searching the web for a landscaper will use something like -

“cityname landscaper” or similar.

Becoming one of the top ranked sites for geographic (local) search terms is not hard and is exactly what I recommend you optimize your website for.

You could also use PPC to send traffic to your site.

The “brochureware” problem only occurs when your website doesn’t sell. If you don’t have good sales copy on your website it’s like having a customer service person who knows nothing about selling landscape supplies to your customers. You wouldn’t hire a sales person who didn’t know how to sell the product, the same goes for your website.

]]> By: Claudine Humphries http://www.smallbusinessbranding.com/429/do-you-need-a-website/comment-page-1/#comment-4359 Claudine Humphries Mon, 21 Aug 2006 13:22:27 +0000 http://www.smallbusinessbranding.com/429/do-you-need-a-website/#comment-4359 I own a landscape design business. We also do ornamental fences, arbors, outdoor kitchens, rockwork, etc. The landscape industry is extremely competitive in our area and all of my customers have been gained by word of mouth. I would like to have a website but I feel money would be wasted if it is too detailed. I am envisioning a one page site with pictures of my work for the customer to see. I know that this is the "brochure" effect you are referring too but there are thousands of landscape companies out there and I don't see how it would be possible for someone randomly searching the internet to find me. I own a landscape design business. We also do ornamental fences, arbors, outdoor kitchens, rockwork, etc. The landscape industry is extremely competitive in our area and all of my customers have been gained by word of mouth. I would like to have a website but I feel money would be wasted if it is too detailed. I am envisioning a one page site with pictures of my work for the customer to see. I know that this is the “brochure” effect you are referring too but there are thousands of landscape companies out there and I don’t see how it would be possible for someone randomly searching the internet to find me.

]]> By: How To Beat Technical Barriers » Small Business Marketing And Branding - by Yaro Starak http://www.smallbusinessbranding.com/429/do-you-need-a-website/comment-page-1/#comment-564 How To Beat Technical Barriers » Small Business Marketing And Branding - by Yaro Starak Fri, 24 Feb 2006 01:20:47 +0000 http://www.smallbusinessbranding.com/429/do-you-need-a-website/#comment-564 [...] Undoubtedly some of you have cringed as you’ve read through this Internet Marketing course and feel that the technical requirements just make it too hard for you to make use of online marketing. I commend you for getting this far through the course. I have no doubt with your new knowledge about online marketing you will at least have a better understanding of how the web can work for your business if you can get all the technical things set up, including a website, a blog, autoresponders and pay per click advertising campaigns. [...] [...] Undoubtedly some of you have cringed as you’ve read through this Internet Marketing course and feel that the technical requirements just make it too hard for you to make use of online marketing. I commend you for getting this far through the course. I have no doubt with your new knowledge about online marketing you will at least have a better understanding of how the web can work for your business if you can get all the technical things set up, including a website, a blog, autoresponders and pay per click advertising campaigns. [...]

]]> By: Perspective » Blog Archive » Do you need a website? http://www.smallbusinessbranding.com/429/do-you-need-a-website/comment-page-1/#comment-562 Perspective » Blog Archive » Do you need a website? Thu, 23 Feb 2006 21:08:04 +0000 http://www.smallbusinessbranding.com/429/do-you-need-a-website/#comment-562 [...] There’s a great post over at Small Business Branding that describes one of the most common problems with first time forays into the Internet: Making choices based on preference and general industry trends instead of a real consideration of the way customers will use, and therefore benefit from the site. [...] [...] There’s a great post over at Small Business Branding that describes one of the most common problems with first time forays into the Internet: Making choices based on preference and general industry trends instead of a real consideration of the way customers will use, and therefore benefit from the site. [...]

]]> By: Email Autoresponders » Small Business Marketing - by Yaro Starak http://www.smallbusinessbranding.com/429/do-you-need-a-website/comment-page-1/#comment-535 Email Autoresponders » Small Business Marketing - by Yaro Starak Thu, 16 Feb 2006 01:17:48 +0000 http://www.smallbusinessbranding.com/429/do-you-need-a-website/#comment-535 [...] I introduced you to the principle of relationship building in the previous part of this Internet marketing series. Now that you understand why a static website “brochure” is not enough and know that you need to build relationships with your customers let’s take a look at the most powerful tool you have available to accomplish this task, the email autoresponder. [...] [...] I introduced you to the principle of relationship building in the previous part of this Internet marketing series. Now that you understand why a static website “brochure” is not enough and know that you need to build relationships with your customers let’s take a look at the most powerful tool you have available to accomplish this task, the email autoresponder. [...]

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