Comments on: Blog Marketing Your Small Business

By: web design blackpool

web design blackpool — Sat, 20 Nov 2010 05:17:34 +0000

Yes..u right blogging helps business…Thnks for info…keep it up!!!

By: gotomeeting

gotomeeting — Fri, 23 Apr 2010 08:37:36 +0000

There’s some good stuff in this article but I don’t agree with everything you say. Surely blogging is most suited to information-heavy businesses? For your regular “Yellow Pages” style businesses (plumbing, pest control, bookkeeping, personal training etc etc) I would recommend a standard lead generation website every time.

By: It’s Time for a Business Blog | Word Sell, Inc.

It’s Time for a Business Blog | Word Sell, Inc. — Thu, 30 Aug 2007 22:00:28 +0000

[...] much more, but to me these seem very compelling. For more, Yaro Starak offers enthusiastic blogging insights. His blog contains lots of “how-to” information on business blogs. Tags: Blog Strategy, [...]

By: Mardi

Mardi — Sun, 05 Nov 2006 10:10:57 +0000

I really enjoyed reading this article. I was a somewhat hesitant first time blogger but am now enjoying the whole experience. I am still finding my feet and sometimes I wonder how “personal” I should become (as my blog is primarily about my start-up business and the life of a netrepreneur). I am spending time to read other blogs though and that’s in fact, how I found yours.

Many thanks and all the best.

By: cutting plotter

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By: Yaro

Yaro — Fri, 07 Apr 2006 05:47:00 +0000

Hey Will – I believe if the budget permits a lead generation website with a blog element is the perfect combination, but as you know that can cost upwards of $3000+.

If a plumber has a smaller budget setting up an easy to update blog works great as an SEO tool, great as a communications channel and is easy to add new content to (and not just blog articles – standalone “pages” too, so it can act much like a lead generation page anyway).

I think what you will find is that the core components of lead generation websites, such as sales copywriting, will always be important, but blog-style content presentation will become a better means to communicate the message because of the more personal feel.

If I came across two choices – a plumber with a mostly static lead generation website and a plumber with a personal dynamic blog, and they both included all the usual credibility proofs (testimonials etc), I’d be more inclined to eventually choose the blogger because I know after reading the blog I’d have a better feel for the person (assuming of course he/she is a good plumber/person).

It would make for an interesting test, that’s for sure.

By: Will

Will — Thu, 06 Apr 2006 07:25:48 +0000

By: Yaro

Yaro — Thu, 06 Apr 2006 00:07:21 +0000

Bfennell – that’s exactly why plumbers are perfect for blog marketing. The blog will encourage word of mouth because anyone who reads it will know the plumber is an expert. I’d definitely choose a plumber who clearly knows what they do by demonstrating it on a simple blog, plus they would get top search results.

By: bfennell

bfennell — Mon, 03 Apr 2006 20:10:11 +0000

Nice article however I disagree with the plumber angle. Plumbers are word of mouth business’s. If he has time to write articles I do not want him as my plumber. Plumbers know their work get in and get out. If he is good I tell my friends hey Joe Plumber did a great job call him next time.

By: Brad

Brad — Fri, 31 Mar 2006 17:29:57 +0000

I completely agree with your assessment here and love the blog btw. Since we’ve add a blog to our site, our traffic has increased by 50%. Great to see the little guys can make a name out there for little to no money!

By: Thank You Sponsors And Network Recap » Entrepreneur’s Journey - by Yaro Starak

Fri, 31 Mar 2006 02:02:44 +0000

[...] How To Market Your Small Business With Blogs – I’ve been reading Robert Scoble’s Naked Conversations book and it inspired me to write this article about blogging for small business. [...]

By: Yaro

Yaro — Thu, 30 Mar 2006 00:42:27 +0000

Hi Suzanne – Thank you for the comment. The candid nature of blogging is definitely one of the main reasons I can do it effectively. If I had to adhere to some academic or journalistic rules of writing I’d struggle to express myself well. As an entrepreneur I like it when I make my own rules – which blogging lets me do.

By: Suzanne Falter-Barns

Suzanne Falter-Barns — Wed, 29 Mar 2006 14:29:58 +0000

Hey Yaro. I couldn’t agree more about the need to keep it real in the posts — and believe it or not not everyone gets this. A recent Columbia study found that 79% of the major media use blogs as their primary source for expert sources — and that’s because people aren’t as canned in blogs. They’re tellin’ it like it is. They’re giving genuine opinions. Thanks for your own naked conversation (and I will be checking out this title!) Suzanne

By: Yaro

Yaro — Wed, 22 Mar 2006 11:03:11 +0000

Hi Coop – It really depends what you are trying to achieve with your blogging? It sounds like you want to blog to build your credibility and establish an audience…which will hopefully lead to referrals and paying clients.

First thing – join my blog traffic tips newsletter if you haven’t already – http://www.blogtrafficking.com – that should get you started and my advice is not too technical.

If you don’t want to do it all on your own and have the money to invest in a good blog marketing campaign I’d go with Jim Kukral’s http://www.Blog4999.com (he’s a sponsor of this blog – click a banner). He’ll definitely help with all your optimization and strategy and work one-on-one with you to get your blog doing what you want it to do.

I hope that helps!

Yaro

By: Coop

Coop — Wed, 22 Mar 2006 04:45:31 +0000

Yaro, Sorry about the goof with your name…I’ve had a long day.

By: Coop

Coop — Wed, 22 Mar 2006 03:59:58 +0000

Hi Yarom
I’m getting a lot of good information from your various blogs, and I have a question.

As a fitness trainer, and someone who isn’t very tech savy, I’d like to know if you could recommend a blog host that provides the best exposure for someone like me. Are there hosts or blog builders that automatically assit the writer with marketing or blog optimization?

I have a blog with typepad, but I have no clue if I am getting my name out there like I should.

Thanks,
Coop