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	<title>Comments on: Test Your Systems Regularly</title>
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	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>By: Thank You Sponsors And Network Recap &#187; Entrepreneur&#8217;s Journey - by Yaro Starak</title>
		<link>http://www.smallbusinessbranding.com/451/test-your-systems-regularly/comment-page-1/#comment-676</link>
		<dc:creator>Thank You Sponsors And Network Recap &#187; Entrepreneur&#8217;s Journey - by Yaro Starak</dc:creator>
		<pubDate>Fri, 31 Mar 2006 02:00:08 +0000</pubDate>
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		<description>[...] Don&#8217;t Make My Mistake - Test Your Systems Regularly - A made a boo-boo with one of my email lists that cost me three weeks worth of subscribers. Read what happened and how to prevent it happening to you. [...]</description>
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<p>[...] Don&#8217;t Make My Mistake &#8211; Test Your Systems Regularly &#8211; A made a boo-boo with one of my email lists that cost me three weeks worth of subscribers. Read what happened and how to prevent it happening to you. [...]</p>
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		<title>By: Dominic</title>
		<link>http://www.smallbusinessbranding.com/451/test-your-systems-regularly/comment-page-1/#comment-675</link>
		<dc:creator>Dominic</dc:creator>
		<pubDate>Fri, 31 Mar 2006 01:58:36 +0000</pubDate>
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		<description>Certainly does pay to test.
We&#039;ve recently had people asking when they will be getting their newsletters.  Turns out that the page that loads after they press &#039;subscribe now&#039; fails, and doesn&#039;t tell them to check they emails to confirm.</description>
		<content:encoded><![CDATA[<p>Certainly does pay to test.<br />
We&#8217;ve recently had people asking when they will be getting their newsletters.  Turns out that the page that loads after they press &#8217;subscribe now&#8217; fails, and doesn&#8217;t tell them to check they emails to confirm.</p>
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		<title>By: Yaro</title>
		<link>http://www.smallbusinessbranding.com/451/test-your-systems-regularly/comment-page-1/#comment-673</link>
		<dc:creator>Yaro</dc:creator>
		<pubDate>Thu, 30 Mar 2006 23:58:21 +0000</pubDate>
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		<description>Quite right Blaine, and yet I did notice a sudden downturn in the number of sign-ups to this form yet I wrongly assumed it was the marketplace not wanting to sign-up, which I had no real justification for. Really it was a complete lack of awareness in this case - certainly an issue at times for all business folk.</description>
		<content:encoded><![CDATA[<p>Quite right Blaine, and yet I did notice a sudden downturn in the number of sign-ups to this form yet I wrongly assumed it was the marketplace not wanting to sign-up, which I had no real justification for. Really it was a complete lack of awareness in this case &#8211; certainly an issue at times for all business folk.</p>
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		<title>By: Blaine Moore (Run to Win)</title>
		<link>http://www.smallbusinessbranding.com/451/test-your-systems-regularly/comment-page-1/#comment-671</link>
		<dc:creator>Blaine Moore (Run to Win)</dc:creator>
		<pubDate>Thu, 30 Mar 2006 14:31:23 +0000</pubDate>
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		<description>Great advice, Yaro.

On top of testing your systems, it is also a good idea to review your metrics on a regular basis.  Had you had a system in place where you could see a historical record of signups to all your mailing lists, then that drop off would have been glaringly obvious and you may have noticed without having to actually go through and add yourself to the mailing list.</description>
		<content:encoded><![CDATA[<p>Great advice, Yaro.</p>
<p>On top of testing your systems, it is also a good idea to review your metrics on a regular basis.  Had you had a system in place where you could see a historical record of signups to all your mailing lists, then that drop off would have been glaringly obvious and you may have noticed without having to actually go through and add yourself to the mailing list.</p>
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