Comments on: What Is Your Position In The Marketplace? http://www.smallbusinessbranding.com/458/market-positioning/ Small Business Branding and Marketing Advice and Commentary Thu, 09 Feb 2012 02:07:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Will http://www.smallbusinessbranding.com/458/market-positioning/comment-page-1/#comment-1541 Will Fri, 19 May 2006 23:50:53 +0000 http://www.smallbusinessbranding.com/458/market-positioning/#comment-1541 Great postYaro about one of my favourite marketing topics. Any books by Al Ries and Jack Trout on this subject are also worth their weight in gold - particularly "Positioning", "Focus" and "Differentiate or Die". Great postYaro about one of my favourite marketing topics.

Any books by Al Ries and Jack Trout on this subject are also worth their weight in gold – particularly “Positioning”, “Focus” and “Differentiate or Die”.

]]> By: StrategyHack http://www.smallbusinessbranding.com/458/market-positioning/comment-page-1/#comment-756 StrategyHack Thu, 20 Apr 2006 19:38:46 +0000 http://www.smallbusinessbranding.com/458/market-positioning/#comment-756 Great post - I referenced it on my blog where I also outlined what I think are some an oft-ignored pre-requisite for optimal positioning. Great post – I referenced it on my blog where I also outlined what I think are some an oft-ignored pre-requisite for optimal positioning.

]]> By: Suzanne Falter-Barns http://www.smallbusinessbranding.com/458/market-positioning/comment-page-1/#comment-753 Suzanne Falter-Barns Wed, 19 Apr 2006 19:59:48 +0000 http://www.smallbusinessbranding.com/458/market-positioning/#comment-753 Yaro, I appreciate your position on marketing positions! Mainly because in my work helping people package themselves to attract media on the web ... I find the position is what makes or breaks 'em every time. Specifically the USP -- that little phrase that actually describes your market position. As in 'Blog Traffic King. He who helps you drive twice as much traffic with one third the effort' (or something like that.) Often people use these 'slogans' as a catchy phrase that should be memorable. But memorable is not as important as differentiation. That's what market position is all about, eh? Suzanne Falter-Barns, www.getknownowblog.com Yaro, I appreciate your position on marketing positions! Mainly because in my work helping people package themselves to attract media on the web … I find the position is what makes or breaks ‘em every time. Specifically the USP — that little phrase that actually describes your market position. As in ‘Blog Traffic King. He who helps you drive twice as much traffic with one third the effort’ (or something like that.) Often people use these ‘slogans’ as a catchy phrase that should be memorable. But memorable is not as important as differentiation. That’s what market position is all about, eh?

Suzanne Falter-Barns, http://www.getknownowblog.com

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