Having studied advertising in the past and worked closely with an ad agency to create everything from TV ads to billboards and print, I have always noticed ads. This is even more true outdoors. When traveling, I’d watch out for those billboards. It truly is marvelous how creative some agencies are. What’s more interesting to me, it seems the simplest ads does it best whether it is to get the message across or to strengthen a brand. Check out some of them.
Penline
Hardly needs much text, in fact none on the board itself. Instantly understood – this is some strong tape.
Photo courtesy of Explore Marketing
Sprite
A refreshing way to reinforce the brand.
Original photographer unknown, shared by @CostofSale
Martor Solingen, Germany
Watch out! They have really sharp razor blades.
Photo from Mastercom
Lego
What is Lego if it doesn’t stand for building? Brilliant branding. There are actually many examples of Lego in outdoor advertising. One was containers stacked on top of each other dressed up as Legos. Smart!
Photo from Indeziner
IKEA
I love, Ikea to death. They’ve also always been rather innovative in their advertising. I know they had put up rooms at airports for weary travelers to rest and couches at train stations. This one is just as cool.
Photo source unknown
Duracell
Power beyond the ordinary – clearly.
Photo source unknown
Eskom
Believe it or not, this is something Ken and I talk about a lot. Companies wasting power needlessly. Great advertising, better branding.
Photo source unknown
Rest area restaurant
No way they’ll miss this ad
Shared by @WRGCreative
