Comments on: Bolstering Up Your Brand

By: Brenda | Trade Marks

Brenda | Trade Marks — Wed, 28 Oct 2009 07:38:31 +0000

What an awesome article thanks so much for your insight, it is so true one really have to market and make something different out of their brand for it to stand out from the rest of the crowd, exactly like how you mentioned Cake and their new product Coke Zero, for me it was like they were marketing it towards the male market and that Coke Light was more for the female.

By: Sensational Sources to Send Out Your Message - Small Business Branding

Sensational Sources to Send Out Your Message - Small Business Branding — Sat, 03 May 2008 01:12:14 +0000

[...] points about a particular advertising source which will add to your brand meaning. As I outlined in Bolstering up Your Brand, you need to consider whether the place you advertise on has similar values to your business. If [...]

By: How Effective Is YOUR Advertising? » Small Business Marketing And Branding

How Effective Is YOUR Advertising? » Small Business Marketing And Branding — Sat, 24 Mar 2007 01:45:33 +0000

[...] also brings me to my next point. Pictures. Try and get a clear picture of what your product, service and brand means and use elements of that picture in your ads. For maximum impact, you could even use symbols and [...]

By: Seeds of Growth

Seeds of Growth — Tue, 12 Sep 2006 03:15:34 +0000

How Effective Is YOUR Advertising?…

Your customers are seeing 1200 ads per day. What are you doing to cut through the clutter?
There is a ton of advertising in the world today, in fact studies show that consumers are typically exposed to 1200 ads per day, yet most only notice 76 of the…

By: Martin

Martin — Tue, 08 Aug 2006 04:51:08 +0000

Thanks for that Robert, branding is a topic I’m really getting into lately – it could be the difference between you and your competition – especially online.

Keep writing those kind of posts and you’ll have a long-term fan here.

By: Robert Kingston

Robert Kingston — Sun, 06 Aug 2006 01:11:23 +0000

Thanks Martin, your brand, ePublishingDaily looks like it does an effective job already. I hope to post more articles like this in the future…

By: Martin

Martin — Sat, 05 Aug 2006 14:23:49 +0000

Good insightful post, Robert.

Lots of food for thought there. This is definately going into my “Brand Folder” for future reference.

From a personal reflection, I’m still amazed by how many people think of branding as simply having a cool logo. Such a post deserves to be read by many.

By: Robert Kingston

Robert Kingston — Thu, 03 Aug 2006 18:49:45 +0000

Yeah, I think its difficult because of our perception and how we want to feel that our brand is achieving our desired image – even when it’s not. I think you make a good point in that it’s easier to define a brand as an outsider. Due to that, by asking people their oppinions, you can obtain extremely valuable feedback with regards to your brand. However, I still believe that everything must be taken with a grain of salt.

By: erik

erik — Thu, 03 Aug 2006 12:05:33 +0000

Great post Robert. I think the hardest part to building a brand is being too close to it though. Sometimes it’s hard to be objective about it (forest for the trees syndrome) that it’s actually harder to define who you are than if you’re an outsider.